18 hrs ago
Tesco puts better online ad-targeting top of mind
The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.
Trending on the Topix Network
Tue Apr 15, 2014
KSS Retail Increases Revenue 184% over Three Years
KSS Retail, a leading provider of price and promotion modeling and optimization solutions for retailers worldwide, today announced a significant three-year growth trend with the close of its 2013-14 fiscal year.
Fri Apr 04, 2014
Wheelings & Dealings: Tesco's Dunnhumby Makes a Purchase of Its Own In Sociomantic
While Tesco is one of the biggest names in retail on the planet - it's said to be just after Walmart in terms of overall size, making it the second largest retailer of all - it's also been shown to be branching out a bit.
Video Ad News
Dunnhumby Acquires Sociomantic, BrightRoll Publish Viewability Study, Large Screens Driving Mobile Advertising
Highlights this week come courtesy of Dunnhumby, Sociomantic, Yahoo, Spil Games, Rubicon Project, BrightRoll, Kelloggs, ITV, Twitter, Yahoo, NDN, Strategy Analytics, Microsoft and Ooyala.
A Nudge Here, A Nudge There, But With Meaning..
First up, a quote on the New Aesthetic blog : "the state-of-the-art method for shaping ideas is not to coerce overtly but to seduce covertly, from a foundation of knowledge", referencing an article on Medium: Is the Internet good or bad? Yes.
Thu Apr 03, 2014
Tesco Buys Into Ad Tech As Big Data Division Dunnhumby Buys Sociomantic For Over $100M
Today, Dunnhumby , the data science group that helped Tesco with that effort, which Tesco eventually acquired, is making an acquisition of its own.
Sat Mar 29, 2014
6 years out: 15K construction jobs lost
The orange cones and construction sites seem to be everywhere: From the dunnhumby USA headquarters going up Downtown, to road projects in Eastgate, to Costco and Menards big boxes being built in Florence.
Wed Mar 19, 2014
Opening The (Shopper) Data Floodgates, New Competitors Could Emerge
As brick and mortar giants like Walmart and Tesco do more to monetize their customer data, the question becomes - will they go it alone or maintain third-party partnerships? Tesco subsidiary dunnhumby's rumored purchase of demand-side platform Sociomantic is the most obvious example of a seismic shift that's occurring in the shopper data space.