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DoubleClick News

News on DoubleClick continually updated from thousands of sources around the net.

Tuesday Jul 22 | CIO

'Privacy Badger' Browser Add-On Protects You from Online Tracking

The Electronic Frontier Foundation is encouraging all Web surfers to install its new privacy add-on for Chrome and Firefox browsers, which aims to block websites' abilities to keep tabs on users.

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Related Topix: Startups, Facebook, Social Software, Non-Profit

Fri Jul 18, 2014

Search Engine Watch

Remarketing Across Ad Exchanges With DoubleClick Search

Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

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Wed Jul 16, 2014

AdExchanger.com

DoubleClick Puts Publishers, Advertisers On Level Viewability Playing Field

Publishers using DoubleClick platforms will no longer have to rely on agencies to learn if their ads are viewable or not.

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Tue Jul 15, 2014

DoubleClickPublishers

Introducing Active View reporting in DoubleClick: A foundation for brand measurement

In an important step toward making brand measurement as actionable as the click, customers of our DoubleClick platform globally now have access to Active View reporting.

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Wed Jul 09, 2014

Freshnews

Tapad Opens Doors In London And Frankfurt

Tapad, the leading cross-screen marketing technology company, has opened offices in London and Frankfurt .

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Related Topix: Marketing, WebMD, AppNexus

Wed Jul 02, 2014

CNet News

Google DoubleClick Ad Platform Adds New User Training Center

A new DoubleClick University will provide additional training opportunities for digital marketers to get the most out of their online ad campaigns using DoubleClick.

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Related Topix: Google, Startups, Advertising

Tue Jul 01, 2014

New York Business.com

Silicon Alley darling Tapad raises $7M in new capital

The multi-device advertising platform startup will look to expand its European operations after a second successful Series B round.

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Related Topix: SecondMarket, AppNexus, Simulmedia

DoubleClickPublishers

Introducing the next generation of publisher training

At Google, we're constantly updating our publisher products to improve user experience and push the boundaries of innovation in the digital advertising space.

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USA Today

'Humongous' database has sights on Internet of Things

'Humongous' database has sights on Internet of Things NEW YORK Check out this story on USATODAY.com: http://usat.ly/1lvVQHj Dwight Merriman admits as much, but there is a revolution afoot in a seminal tech sector that has been stagnant for decades.

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Related Topix: WebMD, Startups, Telecom, WorldCom, IT Services, Oracle Corporation

BroadcastNewsroom

BrightRoll Appoints Chief Operating Officer: Bruce Falck, Formerly of Google

Expands leadership team with addition of Guy Yalif as Vice President of Global Marketing; Mark Vranesh joins BrightRoll Board of Directors /PRNewswire/ -- BrightRoll , the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the addition of as Chief Operating Officer.

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Related Topix: Startups, BrightRoll, Emerging Technology, Search Engines, Marketing, Advertising

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