DoubleClick News

Today, on the Doubleclick Publisher blog, Google released a new report showing a range of display ad trends for publishers using its DoubleClick for Publishers ad server, the DoubleClick Ad Exchange, and Google AdSense network.

As report after report shows us, Google controls nearly half of the global online advertising market.

This round also includes participation from existing investors Sequoia Capital, Flybridge Capital Partners and Union Square Ventures.

As an entrepreneur, turned VC, turned entrepreneur, I'm constantly asked how good ideas come about, how to start a business and take it to its full potential and what to focus on and what to ignore when running a company.

A VivaKi Nerve Center A -A VivaKi's dedicated R&D unit for next generation advertising practices and products - and BlueKai - theA world's most connected customer data cloud for data management, analysis and activation - have co-developed a new data platform called Audience Insights that will provide marketers with unmatched scale, data aggregation ... (more)

FreeWheel helps automate ad sales for video by figuring out what ads can be used on what content and how the money should be split by the various parties making money on the video display.

On Tuesday, Google Inc. completed its $12.5 billion deal to take over Motorola Mobility Holdings Inc.

As Google prepares to close its Motorola Mobility acquisition, the company could be considering laying off some of the mobile firm's employees, according to a new report.

The new version of Google's DoubleClick Search allows for ad optimization on Google, Bing and Yahoo! platforms, writes Laurie Sullivan.

Of course, here's another approach to lifting smaller boats onto a transport deck.

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Since the DoubleClick for Publishers API was recently updated last week , it was only a matter of time before its close relative - DoubleClick for Advertisers - got an update as well.

Google recently released a new version of its DoubleClick for Publishers API . One of the more interesting features of the new version was the addition of custom fields.

Former DoubleClick, Brightcove and Demand Media executives have formed a new startup service to help small niche publishers make money from the web.

Santa Barbara-based FindTheBest , the online comparisons site headed by former DoubleClick founder Kevin O'Conner, has inked another distribution deal, this time with ad network and widget provider Lijit .

Peter is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited.

Google is making changes to its DoubleClick for Publishers ad management solution designed to both streamline the custom targeting input process and expand the features and functions it offers.

Google's upgrade of DoubleClick for Publishers should facilitate compliance with Interactive Advertising Bureau privacy and opt-out standards.

P art four of this week's A NY Convergence excerpt from ' Modern New York' by Greg David, examining NY's emerging tech economy, picking up with Gilt Groupe: Its merchandising assistants came right out of the Fashion Institute of Technology and other similar schools.

We're always adding new features to DoubleClick for Publishers . The list below contains some highlights.