18 hrs ago
Google DoubleClick Gets Closer To Automating Search Ads Across Engines
Google has begun pushing four key strategies to support DoubleClick Search aimed at helping retail stores work more closely with the specific brands they sell.
Trending on the Topix Network
Sun Mar 09, 2014
WTSP-TV Saint Petersburg
Google cozies up to Facebook in ad tie-up
SAN FRANCISCO -- The frosty rivalry between Google and Facebook may be thawing, at least in one important corner of the online advertising industry.
Thu Mar 06, 2014
VivaKi Search Catches Automation Bug
VivaKi's Search Hub, a marketing support service that collaborates with the agency's teams and its clients to manage and optimize search programs, uses tools that increase campaign efficiency.
Google Adds Shopping Campaign Support To Doubleclick Search
The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well.
Mon Mar 03, 2014
Richard Jones' Stuff
googleads added to PyPI
Installation ============ You have two options for installing the Ads Python Client Libraries: * Install with a tool such as pip:: $ sudo pip install googleads * Install manually after downloading and extracting the tarball:: $ sudo python setup.py install Examples ======== If you would like to obtain example code for any of the included client ... (more)
Sat Mar 01, 2014
Comcast To Acquire Video Ad Platform FreeWheel
Sources familiar with the deal have confirmed to Re/code that Comcast is acquiring FreeWheel, a prominent online video ad platform whose clients include NBCUniversal, Fox, Turner, Viacom and Sky.
Thu Feb 27, 2014
Tapad Taps Former DoubleClick International Chief To Lead Euro Expansion
Mobile demand-side platform Tapad has hired Ben Regensburger, the former president of the DoubleClick ad exchange in EMEA and APAC before its acquisition by Google.
BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnerships with bid management tools from DoubleClick, and Marin Software.
Wed Feb 26, 2014
Time Inc. Debuts Global Private Exchange, Powered By Google
The new, expanded marketplace - called Time Inc. Global Exchange - is built on Google's DoubleClick Ad Exchange and spans some 116 million global unique users .
Search Engine Watch
Google, Yandex Integrate Display Ad Platforms
If you can't beat 'em, join 'em? Google has teamed up with Russia's top search engine to help revolutionize display ads in the Russian market.
IRW-Press: Destiny Media Technologies: North American Marketing Campaign For Clipstream
Destiny Media Technologies announced the first of a series of marketing initiatives for its new disruptive Clipstream streaming video technology.
Mon Feb 24, 2014
HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
HasOffers, the mobile attribution and analytics apps company Facebook dropped from its measurement program for not adhering to its member privacy policies, has appointed former Glam Media and DoubleClick exec Ralf Hirt to chief revenue officer to focus on worldwide expansion, as well as business operations and strategy.
Google Adds Channel Intelligence DoubleClick Search Integration
Google announced on Monday that DoubleClick Search will now integrate feed management and optimization capabilities from Channel Intelligence, with the first step coming in the form of an add-on to the DoubleClick Search Commerce Suite.
Google, Local News Sites Create Private Exchange
Google today struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications.
Google buys ad fraud fighters Spider.io
Google announced the acquisition through its Doubleclick subsidiary , where the beauty of advertising was discussed lovingly by an internet marketing professional.
Fri Feb 21, 2014
Google Grabs Spider.io in Anti-Ad Fraud Battle
With its Spider.io buy, Google is moving to catch click fraud and to maintain advertiser confidence in the system.
News Byte: Google Buys Bot-Battler
Last August Spider.io informed Google's YouTube subsidiary that the botmaster Sambreel had returned to plant fraudulent ads on the screens of some 3.5 million users.
Google Acquires Spider.io To Help Spot And Stop Online Ad Fraud
Google Acquires Spider.io To Help Spot And Stop Online Ad Fraud - London-based Spider.io has been acquired by Google, the company's DoubleClick advertising blog announced today .
Thu Feb 20, 2014
Google Tells Some DFP Customers They Are Now Self-Serve
Google has notified some customers of its DoubleClick for Publishers suite that they will no longer have access to DFP phone support or dedicated account reps.
Tue Feb 18, 2014
ComScore Boosts Its Offline Reach With New Partnerships
A week after teaming up with Google, comScore unveiled Tuesday three new partnerships with data brokers Acxiom and Epsilon and digital media company Batanga Media.