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News on DoubleClick continually updated from thousands of sources around the net.

Wednesday Aug 13 | AdExchanger.com

The Death Of The Third-Party Ad Server

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Related Topix: Emerging Technology, Search Engines, Social Software

Tue Aug 12, 2014

Clickz

Google Testing New Way to Catch Up in Mobile

The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants.

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Related Topix: Google, Enterprise Mobile, Startups, Emerging Technology, Search Engines, AdMob, Clickz

Sports of Yore

More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook

When DoubleClick launched their self-service advertising network it was a revelation.

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Related Topix: Social Software, Media Planning, Marketing, Emerging Technology, Search Engines

Wed Aug 06, 2014

AdExchanger.com

Stats On Google Web Designer; BuzzFeed's Programmatic President

In announcing the one-year anniversary of its Google Web Designer product, which offers HTML5 integration for creating ads, the DoubleClick Advertiser blog shares some stats that it claims show traction, including: "In the first half of 2014, DoubleClick Rich Media ad impressions from HTML5 grew 140% compared to the second half of 2013; Ads built ... (more)

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Related Topix: Web Design, WebMD, BuzzFeed, Arts, Emerging Technology, Search Engines, TubeMogul

Tue Aug 05, 2014

TechCrunch

Google's HTML5 Web Designer Gets Animation Tools, Deeper AdWords And DoubleClick Integrations

Last September, Google launched Web Designer , a free tool for Mac, Windows and Linux that makes it easy for anybody to build interactive HTML5 sites and ads.

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Related Topix: Web Design, Google, Startups, Arts, Emerging Technology, Search Engines

Wed Jul 30, 2014

Digital Examples

Official case studies from Facebook, Twitter, Instagram and more

Here are a set of useful links to official case studies: Facebook Success Stories Twitter Success Stories Instagram for Business - & also some more if you scroll through the Instagram Business Blog Google / Doubleclick Advertising Case Studies YouTube Advertiser Case Studies Microsoft Advertising Case Studies Yahoo Advertising Case Studies Any more ... (more)

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