Wednesday Aug 13
The Death Of The Third-Party Ad Server
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Tue Aug 12, 2014
Google Testing New Way to Catch Up in Mobile
The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants.
Wed Aug 06, 2014
Stats On Google Web Designer; BuzzFeed's Programmatic President
In announcing the one-year anniversary of its Google Web Designer product, which offers HTML5 integration for creating ads, the DoubleClick Advertiser blog shares some stats that it claims show traction, including: "In the first half of 2014, DoubleClick Rich Media ad impressions from HTML5 grew 140% compared to the second half of 2013; Ads built ... (more)
Tue Aug 05, 2014
Google's HTML5 Web Designer Gets Animation Tools, Deeper AdWords And DoubleClick Integrations
Last September, Google launched Web Designer , a free tool for Mac, Windows and Linux that makes it easy for anybody to build interactive HTML5 sites and ads.
Wed Jul 30, 2014
Official case studies from Facebook, Twitter, Instagram and more
Here are a set of useful links to official case studies: Facebook Success Stories Twitter Success Stories Instagram for Business - & also some more if you scroll through the Instagram Business Blog Google / Doubleclick Advertising Case Studies YouTube Advertiser Case Studies Microsoft Advertising Case Studies Yahoo Advertising Case Studies Any more ... (more)