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DoubleClick News

News on DoubleClick continually updated from thousands of sources around the net.

4 hrs ago | Adotas

BrightRoll Inks Partnerships with Google, BlueKai, comScore & Nielsen

Today at BrightRoll's Video Summit in New York, BrightRoll and DoubleClick by Google announced a strategic relationship to bring efficiencies to programmatic advertising that will provide significant advantages for the digital video advertising ecosystem, creating a network effect that contributes to the overall growth and monetization of the ... (more)

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Related Topix: Startups, BrightRoll, WebMD, Nielsen

Tue Apr 22, 2014

Freshnews

MediaMath Adds Global Scale, Functionality and Analytics to Programmatic Video Offering

With online video ad spending in the U.S. expected to reach $5.8 billion this year, representing 40%+ growth, , MediaMath has augmented its programmatic video offering, enabling users of its TerminalOne Marketing Operating System to access inventory from video marketplace partners including LiveRail, BrightRoll, Adap.tv, DoubleClick Ad Exchange, ... (more)

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Related Topix: MediaMath, eMarketer, Marketing

Fri Apr 18, 2014

MediaPost

What Advertisers And Content Providers Need To Understand About Human Behavior

That wasn't exactly what it said, of course. Conducted by marketing company Gfk and reported on by my MediaPost colleague Wendy Davis , what the survey actually said was that only 35% of people agree with the statement, "I use free services online and on smartphones/tablets and don't mind if my data is potentially also used for advertising ... (more)

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Related Topix: Marketing

Tue Apr 15, 2014

CIO

Google/DoubleClick Deal Approved by FTC

The U.S. Federal Trade Commission will not try to block Google 's acquisition of online ad-serving vendor DoubleClick , the agency said Thursday.

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Related Topix: Emerging Technology, Search Engines, Privacy, Advertising

CIO

Google, Clear Channel Team in Radio Ad Pact

Google has struck a deal with Clear Channel Communications to sell 30-second audio ads on its AM and FM radio stations, reinforcing Google's advertising sales business beyond the Web.

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Related Topix: Clear Channel Communications, Media, Radio, Television, Newport Beach, CA

Wed Apr 09, 2014

Adotas

Ex-Google/LiveRail Exec Launches New Video Ad Platform for Mobile

Minivid.io , a mobile media technology company co-founded by former DoubleClick, Google and LiveRail executive Tommy Schroder , today announced the release of Minivid 6-second video ad formats for mobile.

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Tue Apr 08, 2014

DoubleClickPublishers

Buzzing towards victory with native: BuzzFeed on DFP

Native advertising is a becoming a dominant force in the onlineadvertising industry and at DoubleClick, we're building tools to power publishers' native solutions.

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Related Topix: Native Advertising

Sun Apr 06, 2014

Adweek

AppNexus Hires Ex-CEO of 24/7 Media As CFO

AppNexus has hired former 24/7 Media CEO John Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.

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Related Topix: AppNexus, Michael Weston, RecycleBank

Wed Apr 02, 2014

MediaPost

Google Doubles Down On Nielsen, Deal Brings Campaign Ratings Into DoubleClick

Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its operations.

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Tue Apr 01, 2014

Adweek

You Can Buy Nielsen Ratings on YouTube Starting Next Month

Google is now confident enough in Nielsen's Online Campaign Ratings product that it's going to start selling guarantees to advertisers based on OCR ratings one month from today.

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Wed Mar 26, 2014

CNet News

Google Offers Free DoubleClick Webinars for Digital Marketers

Digital marketers using Google's DoubleClick ad platform are being invited to join a series of webinars that will teach new skills for using DoubleClick.

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Tue Mar 25, 2014

Adotas

Tapad Taps Ex-DoubleClick, Google Exec as GM And SVP, Operations

Tapad , the leader in cross-screen marketing technology, continues to expand its senior team, adding experienced digital executive Dave Fall in a new role as GM and SVP of Operations.

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Related Topix: Google, Startups, WebMD, Emerging Technology, Search Engines, Marketing, Clickable

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