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DoubleClick News

News on DoubleClick continually updated from thousands of sources around the net.

7 hrs ago | Marketing Pilgrim

The top five ad exchanges every marketer should be using

An ad exchange is a type of online marketplace of unsold display ad space which allows publishers and advertisers to buy and sell ad inventory automatically.

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Related Topix: Microsoft, Startups

Fri Aug 29, 2014

Courthouse News Service

Settlement Kills Kickup Over Google DoubleClick

Google DoubleClick users are not infringing on another company's patents because a settlement bars such claims, a federal judge ruled.

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Related Topix: Patent / Trademark Law, Law

Thu Aug 28, 2014

Search Engine Watch

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier.

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Related Topix: Emerging Technology, Search Engines, Google, Startups

MediaPost

Google DoubleClick Search Releases Shopping Campaign Tools

Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns.

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Related Topix: Emerging Technology, Search Engines, Google, Startups, Marketing

Slashdot

Google Wins $1.3 Million From Patent Troll

An anonymous reader writes Earlier this year, Google sued Beneficial Innovations for breach of contract , ostensibly in defense of its Doubleclick ad technology clients against whom Beneficial Innovations had filed suits despite Google having already paid licensing fees for the technology.

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Wed Aug 27, 2014

Clickety Clack

Facebook Assault on Google's DoubleClick Coming This Fall

Facebook has been pouring resources into Atlas in advance of a big new push with the product, expected to coincide with the Advertising Week trade show in late September, according to three people familiar with the plans.

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WebProNews

Google Announces DoubleClick Planning

Features include two-way sync between planning and campaign execution, an "efficient" request for proposal process, and IO management/billing actualization.

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Related Topix: Marketing

Sun Aug 24, 2014

AdExchanger.com

Counterpoint: The Third-Party Ad Server Has A Big Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Related Topix: Social Software

Wed Aug 13, 2014

AdExchanger.com

The Death Of The Third-Party Ad Server

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

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Related Topix: Emerging Technology, Search Engines, Social Software

Tue Aug 12, 2014

Clickz

Google Testing New Way to Catch Up in Mobile

The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants.

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Related Topix: Google, Enterprise Mobile, Startups, Emerging Technology, Search Engines, AdMob, Clickz

Sports of Yore

More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook

When DoubleClick launched their self-service advertising network it was a revelation.

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Related Topix: Social Software, Media Planning, Marketing, Emerging Technology, Search Engines

Wed Aug 06, 2014

AdExchanger.com

Stats On Google Web Designer; BuzzFeed's Programmatic President

In announcing the one-year anniversary of its Google Web Designer product, which offers HTML5 integration for creating ads, the DoubleClick Advertiser blog shares some stats that it claims show traction, including: "In the first half of 2014, DoubleClick Rich Media ad impressions from HTML5 grew 140% compared to the second half of 2013; Ads built ... (more)

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Related Topix: Web Design, WebMD, BuzzFeed, Arts, Emerging Technology, Search Engines, TubeMogul

Tue Aug 05, 2014

TechCrunch

Google's HTML5 Web Designer Gets Animation Tools, Deeper AdWords And DoubleClick Integrations

Last September, Google launched Web Designer , a free tool for Mac, Windows and Linux that makes it easy for anybody to build interactive HTML5 sites and ads.

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Related Topix: Web Design, Google, Startups, Arts, Emerging Technology, Search Engines

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