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DoubleClick News

News on DoubleClick continually updated from thousands of sources around the net.

15 hrs ago | CNN Money

Luxe sample sales move online

Online retailer Gilt Groupe's recent infusion of funding has wags from Wall Street to Seventh Avenue speculating about what the luxury site plans to do with the money.

Comment?

Related Topix: Advertising

Tue Jul 07, 2009

Tech Confidential Blog

Gilt Groupe raises $40M at $400M valuation

Gilt Groupe, a private-sale e-tailer incubated by New York's AlleyCorp, has signed a term sheet with General Atlantic and Matrix Partners to raise about $40 million at about a $400 million valuation, reported Henry Blodget, editor in chief of Silicon Alley Insider, last week.

Comment?

Related Topix: Advertising

Mon Jul 06, 2009

NEWS.com.au

'Little sense' in reforms

THE federal government's ICT reform program would provide modest improvements, rather than better services and savings, Canberra IT consultant Tom Worthington said.

Comment?

Related Topix: Advertising

San Jose Business Journal

Teracent expands, hires Yahoo sales chief

Teracent Corp. said Monday it expanded sales into New York and Chicago and hired sales chiefs from Yahoo and DoubleClick for those areas.

Comment?

Related Topix: Media, Yahoo!, Computers, Search Engines, Startups, Advertising, Sunnyvale, CA, Mountain View, CA, Google

Wed Jul 01, 2009

Customer Interaction Solutions

EyeWonder Strengthens Leadership Position in Delivery of Online Video Advertising in Q1 2009

EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced its position as the clear market leader in online video advertising.

Comment?

Related Topix: Advertising

Mon Jun 29, 2009

Silicon Alley Insider

SAI Founder Kevin Ryan Not Killed In Tragic Highway Accident Last Night

This AP story below briefly sent our office into a panic this morning--and it now has reportedly started our co-founder and Chairman's phone ringing off the hook.

Comment?

Related Topix: Advertising, Charitable Organizations, Bedford, NY, Catskill, NY

Guardian Unlimited

The dilemma of online display ads

Optimists in Silicon Valley are talking about a "renaissance" in online display advertising .

Comment?

Related Topix: Google, Startups, Emerging Technology, Search Engines, Advertising

Thu Jun 25, 2009

BizReport

DoubleClick: Video pushes purchasing plans

" The Brand Value of Rich Media and Video Ads " study indicates that consumers who view a video ad are more likely to purchase the product advertised than those who see another type of rich ad.

Comment?

Related Topix: Advertising, Emerging Technology, Search Engines

Tue Jun 23, 2009

MediaPost Publications

Video In Rich Media Ads More Likely To Lead Customers To Purchase

Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad, such as images and simple animation Flash.

Comment?

Related Topix: Advertising

Fri Jun 19, 2009

ClickZ

MediaCom Adds Eyeblaster to Its Ad Management Offerings

MediaCom will begin offering its clients the ability to manage digital ad campaigns using Eyeblaster's ad-serving platform.

Comment?

Related Topix: Advertising, Emerging Technology, Search Engines

Wed Jun 17, 2009

Netimperitive

DoubleClick strengthens European team Jun 17, 2004

Marketing solutions provider DoubleClick has appointed three new senior level executives to improve the service to its core customer segments in Europe.

Comment?

Related Topix: Advertising, Marketing, Social Software

Mon Jun 15, 2009

Media Buyer Planner

Google/DoubleClick Develop Unified Display Ad Exchange Platform

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

Comment?

Related Topix: Emerging Technology, Search Engines, Advertising

Wed Jun 10, 2009

Tech Confidential Blog

AlleyCorp's Kevin Ryan on the NYC startup ecosystem

Kevin Ryan, one of the most highly respected leaders of the New York technology community, talks about the ecosystem that has grown up since the dot-com early days, when he and business partner Dwight Merriman pioneered DoubleClick Inc., in this episode of The Deal's Behind the Money online video show.

Comment?

Related Topix: Advertising, Venture Capital, Emerging Technology, Google, Startups

Mon Jun 08, 2009

Geek Rant dot org

Kaspersky blocks doubleclick

It looks like Kaspersky Anti-Virus is blocking at least some web adverts from prominent advertiser Doubleclick, on the basis that they're phishing.

Comment?

Related Topix: Advertising

Sun Jun 07, 2009

The Register

Google tracking cookie spans AdSense, DoubleClick

Um, but it keeps the data separate? Posted in Music and Media , 4th June 2009 20:28A GMT Yes, Google is using the same tracking cookie across both its AdSense and DoubleClick online ad contraptions.

Comment?

Related Topix: Google, Startups, Advertising, UC Berkeley

Fri Jun 05, 2009

Oliver Thylmann's Blog

Review: What would Google do? by Jeff Jarvis

So this was the first book I read during my last holiday on the beach, having received it as a gift at this years DLD.

Comment?

Related Topix: Emerging Technology, Search Engines, Advertising, Social Software

Thu Jun 04, 2009

CIO

Five Technology Bidding Wars Preceding EMC Vs. NetApp

A new bidding war is emerging between EMC and NetApp, which have each bid nearly $2 billion to purchase storage vendor Data Domain.

Comment?

Related Topix: Oracle, Startups, Software, Advertising, Lawrence Ellison

StartupJournal

Success Of Start-Ups Is All About The People

ManyA variables factor into the success or failure of a company, but there is a basic formula of "how not to blow it," a panel of players in the start-up community said Wednesday.

Comment?

Related Topix: Venture Capital, Emerging Technology, Advertising

Tue Jun 02, 2009

International Herald Tribune

Google Is Top Tracker of Surfers

When asked about online privacy, most people say they want more information about how they are being tracked and more control over how their personal information is used.

Comment?

Related Topix: Privacy, UC Berkeley, Advertising

Sun May 31, 2009

Clickz

Web Ad Sales Pioneer Sees Parallels in Burgeoning Stem Cell Industry

Online ad industry pioneer Christopher Theodoros is no stranger to startups and emerging industry.

Comment?

Related Topix: Science / Technology, Stem Cell Research, Advertising, Emerging Technology, Search Engines, Marketing

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