DoubleClick News

Online retailer Gilt Groupe's recent infusion of funding has wags from Wall Street to Seventh Avenue speculating about what the luxury site plans to do with the money.

Gilt Groupe, a private-sale e-tailer incubated by New York's AlleyCorp, has signed a term sheet with General Atlantic and Matrix Partners to raise about $40 million at about a $400 million valuation, reported Henry Blodget, editor in chief of Silicon Alley Insider, last week.

THE federal government's ICT reform program would provide modest improvements, rather than better services and savings, Canberra IT consultant Tom Worthington said.

Teracent Corp. said Monday it expanded sales into New York and Chicago and hired sales chiefs from Yahoo and DoubleClick for those areas.

EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced its position as the clear market leader in online video advertising.

This AP story below briefly sent our office into a panic this morning--and it now has reportedly started our co-founder and Chairman's phone ringing off the hook.

Optimists in Silicon Valley are talking about a "renaissance" in online display advertising .

" The Brand Value of Rich Media and Video Ads " study indicates that consumers who view a video ad are more likely to purchase the product advertised than those who see another type of rich ad.

Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad, such as images and simple animation Flash.

MediaCom will begin offering its clients the ability to manage digital ad campaigns using Eyeblaster's ad-serving platform.

Marketing solutions provider DoubleClick has appointed three new senior level executives to improve the service to its core customer segments in Europe.

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year.

Kevin Ryan, one of the most highly respected leaders of the New York technology community, talks about the ecosystem that has grown up since the dot-com early days, when he and business partner Dwight Merriman pioneered DoubleClick Inc., in this episode of The Deal's Behind the Money online video show.

It looks like Kaspersky Anti-Virus is blocking at least some web adverts from prominent advertiser Doubleclick, on the basis that they're phishing.

Um, but it keeps the data separate? Posted in Music and Media , 4th June 2009 20:28A GMT Yes, Google is using the same tracking cookie across both its AdSense and DoubleClick online ad contraptions.

So this was the first book I read during my last holiday on the beach, having received it as a gift at this years DLD.

A new bidding war is emerging between EMC and NetApp, which have each bid nearly $2 billion to purchase storage vendor Data Domain.

ManyA variables factor into the success or failure of a company, but there is a basic formula of "how not to blow it," a panel of players in the start-up community said Wednesday.

When asked about online privacy, most people say they want more information about how they are being tracked and more control over how their personal information is used.

Online ad industry pioneer Christopher Theodoros is no stranger to startups and emerging industry.