Dec 20, 2013
Oracle Buys Responsys for $1.5 Billion
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash.
Deconstructing Oracle's Social Relationship Management Suite
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations Eloqua, Vitrue, Involver, and Collective Intellect.
Social Startups Integrate Within Oracle
Social Ain't Peanuts Social's no longer a niche, and no longer limited to marketing.
Oracle goes after Salesforce.com with Social Relationship Management
Oracle first announced its Social Relationship Management product family several months ago at OpenWorld , but has now taken steps to actually integrate the components of the product set, which it gained through a number of acquisitions over the past year.