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BrightRoll News

News on BrightRoll continually updated from thousands of sources around the net.

Monday Jul 21 | Freshnews

comScore Releases June 2014 U.S. Online Video Rankings

Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

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Related Topix: Startups, comScore, COMSCORE, Insurance, YouTube, Social Software

Fri Jul 11, 2014

AdExchanger.com

BrightRoll CEO: Why The Buy And Sell Side Must Unite

Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, "we've been focused on building an alternative stack to Google for a long time."

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Related Topix: Startups, Social Software

Tue Jul 08, 2014

IMedia Connection

The Digital Dispatch: NBCUniversal, Deutsch LA, and Victorious

BrightRoll announced Bruce Falck as its new chief operating officer and Guy Yalif as VP of marketing.

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Related Topix: Startups, Marketing, Celtra Inc, Criteo, Twitter, Westwood One

Mon Jul 07, 2014

Business Journal

BrightRoll tops video ad sales Facebook targeting with LiveRail buy

Tod Sacerdoti, CEO of top U.S. video ad tech company BrightRoll, says his company can "sustain an independent path."

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Related Topix: Startups, LiveRail

Seeking Alpha

Circumstances At YuMe Signal An Imminent Takeover And 200% Potential Upside

Amidst a rapidly consolidating ad tech market, YuMe files an amended Annual Report on June 23 that contains "change in control" provisions" regarding YuMe named executive compensation.

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Related Topix: YuMe, Netopia, Computers, Google, Startups, WebMD, AOL

Fri Jul 04, 2014

Video Ad News

MRC's Video Viewability Measurement, BrightRoll's New COO, Video Increasingly Aligned with TV

Here's an overview of what has been happening in the video advertising world over the last week or so.

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Related Topix: Startups, Social Software, Advertising

Thu Jul 03, 2014

MediaPost

Industry Reacts To Facebook's LiveRail Buy

With its LiveRail acquisition, Facebook has set itself well up to compete with Google and AOL -- two of the largest Internet companies and leaders in the programmatic space -- when it comes to digital video advertising.

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Related Topix: Startups, Marketing

Mon Jun 30, 2014

WSJ Media and Advertising

BrightRoll, Eyeing TV Dollars, Takes on Google and AOL

It's a route that BrightRoll executives believe eventually leads straight to a seat at the TV ad table.

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Related Topix: Startups, Marketing, Twitter, Advertising

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