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BrightRoll News

News on BrightRoll continually updated from thousands of sources around the net.

Thursday Apr 17 | Business Wire

Nielsen Kicks off Final Pre-Launch Test of Mobile Ad Measurement Solution

BrightRoll and TubeMogul , two of the largest video ad platforms in the digital space, will participate.

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Related Topix: Nielsen, Nielsen Online, Startups, TubeMogul, Marketing, Android

Wed Apr 16, 2014

AdExchanger.com

Equinix Seeks To Speed RTB Bidding

As more bids compete for impressions in the open RTB ad auction environment, lower lag time between various computing outputs means higher bid completion rates.

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Related Topix: Science, Computer Science, Startups

Thu Apr 10, 2014

Adotas

BrightRoll Partners with Moat to Offer Independent Video Ad Viewability Measurement

BrightRoll , the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost.

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Related Topix: Startups, Advertising, Marketing

Tue Apr 08, 2014

Adotas

BrightRoll Appoints Former Facebook Exec as VP of People

BrightRoll , the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Beth Steinberg as vice president of people.

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Related Topix: Startups, Social Software, Advertising

IMedia Connection

The Digital Dispatch: Pheed, Nomi, and BrightRoll

BrightRoll announced the expansion of its executive team with the appointment of Andy Mitchell as managing director of European operations.

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Related Topix: Startups, 4INFO, Marketing

Fri Apr 04, 2014

Video Ad News

Dunnhumby Acquires Sociomantic, BrightRoll Publish Viewability Study, Large Screens Driving Mobile Advertising

Highlights this week come courtesy of Dunnhumby, Sociomantic, Yahoo, Spil Games, Rubicon Project, BrightRoll, Kelloggs, ITV, Twitter, Yahoo, NDN, Strategy Analytics, Microsoft and Ooyala.

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Related Topix: dunnhumby, Startups, Mobile Marketing, Microsoft, Cell Phones, Cellphones, Electronics

Tue Apr 01, 2014

MediaPost

MRC Lifts Viewability Advisory, B...

Online media measurement -- specifically viewability -- has surfaced as the topic of the week.

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Related Topix: Startups

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