Monday Jul 21
comScore Releases June 2014 U.S. Online Video Rankings
Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
BrightRoll CEO: Why The Buy And Sell Side Must Unite
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, "we've been focused on building an alternative stack to Google for a long time."
The Digital Dispatch: NBCUniversal, Deutsch LA, and Victorious
BrightRoll announced Bruce Falck as its new chief operating officer and Guy Yalif as VP of marketing.
BrightRoll tops video ad sales Facebook targeting with LiveRail buy
Tod Sacerdoti, CEO of top U.S. video ad tech company BrightRoll, says his company can "sustain an independent path."
Circumstances At YuMe Signal An Imminent Takeover And 200% Potential Upside
Amidst a rapidly consolidating ad tech market, YuMe files an amended Annual Report on June 23 that contains "change in control" provisions" regarding YuMe named executive compensation.
Industry Reacts To Facebook's LiveRail Buy
With its LiveRail acquisition, Facebook has set itself well up to compete with Google and AOL -- two of the largest Internet companies and leaders in the programmatic space -- when it comes to digital video advertising.
WSJ Media and Advertising
BrightRoll, Eyeing TV Dollars, Takes on Google and AOL
It's a route that BrightRoll executives believe eventually leads straight to a seat at the TV ad table.