Thursday Apr 17
Nielsen Kicks off Final Pre-Launch Test of Mobile Ad Measurement Solution
BrightRoll and TubeMogul , two of the largest video ad platforms in the digital space, will participate.
Trending on the Topix Network
Wed Apr 16, 2014
Equinix Seeks To Speed RTB Bidding
As more bids compete for impressions in the open RTB ad auction environment, lower lag time between various computing outputs means higher bid completion rates.
Thu Apr 10, 2014
BrightRoll Partners with Moat to Offer Independent Video Ad Viewability Measurement
BrightRoll , the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost.
Tue Apr 08, 2014
BrightRoll Appoints Former Facebook Exec as VP of People
BrightRoll , the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Beth Steinberg as vice president of people.
The Digital Dispatch: Pheed, Nomi, and BrightRoll
BrightRoll announced the expansion of its executive team with the appointment of Andy Mitchell as managing director of European operations.
Fri Apr 04, 2014
Video Ad News
Dunnhumby Acquires Sociomantic, BrightRoll Publish Viewability Study, Large Screens Driving Mobile Advertising
Highlights this week come courtesy of Dunnhumby, Sociomantic, Yahoo, Spil Games, Rubicon Project, BrightRoll, Kelloggs, ITV, Twitter, Yahoo, NDN, Strategy Analytics, Microsoft and Ooyala.
Tue Apr 01, 2014
MRC Lifts Viewability Advisory, B...
Online media measurement -- specifically viewability -- has surfaced as the topic of the week.