Tuesday Aug 19
Nielsen Catalina Licenses FourthWall Viewing Data
Nielsen Catalina Solutions , the leader in helping consumer packaged goods advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media, the largest independent source of cable set-top box data.
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Patent To Be Awarded To FourthWall Media For Its Method Of Rapid...
This technology allows cable operators or any distributor of interactive television commercials to rapidly deploy new interactive ad units with unprecedented reliability which eliminates the need for testing each individual interactive spot.
Smart Media Group To Use Big Data From FourthWall Media
This viewing data will allow SMG to match specific voter segments with households from FourthWall Media's household level television viewing data.