Tuesday Jul 8
Yp Ceo David Krantz: 'We Were Mobile Before Mobile Was Cool!'
This week, Adweek offered readers the gentle musings of YP CEO David Krantz . In case your Web browser doesn't have that URL in its search history, that would be the former Yellow Pages .
Yp Ceo: We Were 'Mobile First' Before It Was Cool
David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent.
YP, OpenX Join Forces In Programmatic Deal
Under the agreement, OpenX allows advertisers to bid programmatically on mobile and Web display inventory on YP's ad network.
MuckerLab Launches New $20 Million Seed Fund
MuckerLab, a startup accelerator in Los Angeles, has raised a new seed fund, Mucker Capital.