Apr 22, 2014
Brands Need 'Programmatic Creative' to Keep Up with Ad Tech
With the rapid adoption of programmatic technology there has been much more efficient ways to buy and sell online advertising.
CPXi Raises $30 Million in Funding to Grow Programmatic Business; Hirsch Promoted to President
Global digital media holding company CPXi announced today that it has closed a $30 million funding round from the Business Development Corporation of America .
Ad Operations Online
CPXi Acquires AdReady
Global digital media holding company CPXi has acquired Seattle-based AdReady, whose programmatic creative platform has been used by over 8,000 customers running over 500,000 ads.
CPXi Acquires DSP AdReady
Digital media holding company CPXi, formerly CPX Interactive, this week acquired AdReady, a self-serve demand-side platform .
CPXi Acquires AdReady To Match Real-Time Bidding And Creative Services
Interactive ad holding company CPXi is acquiring self-serve ad platform and dynamic creative vendor AdReady to augment its three other units as it works to close the loop around the demand side and the sell side.