Feb 17, 2013 | Advertising Age
Track This: Web Tags Surged 53% in 2012
A Global Tracker report by privacy-services firm Evidon measured sites across the internet and found 987 web-tracking tags from ad servers, analytics companies, audience-segmenting firms, social networks and sharing tools.
Facebook sued by Dutch programmer's family over 'Like' button
Facebook is being sued by the family of a deceased Dutch programmer who held two patents dealing with sharing and updating social media content long before the social networking site launched.
Media Decoder Blog: Replaying Super Bowl Ads' Effectiveness
Given that Super Bowl Sunday is the biggest day of the year for advertising as well as for football, Madison Avenue waits each year after the game with bated breath for the results of the myriad analyses, polls and surveys of consumer responses to the commercials.