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Service Using Financial Data Boasts More Precise TV Ads
The type of tailored advertising found at high-traffic Web sites such as Google and Facebook is coming to television.
The Acxiom vice president and author grew up in the small town of Glenwood in Pike County.
Nuts & Bolts - Mobile : Getting the Vibe of Cellular Customers
While Acxiom's recent mobile marketing study is aimed at informing wireless providers about how customers select carriers, the information from the Little Rock, Ark.-based data solutions firm also gives mobile marketers insight into consumer behavior and demographics.
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Insights into Leisure Travellers who still Spend Freely Despite Downturn
Leisure travelers who spend on extras beyond meals and basic shopping hold great potential for travel marketers, who can gain insights into these consumers through a new study released today by Acxiom Corporation .
Direct marketers tap Gulf's potential
John Meyer, the chief executive and president of Acxiom, the world's largest processor of consumer data, said his company made its first investment in the Middle East in September because it expected rapid growth from the sector.
SADIF Analytics releases new summary due diligence report for Acxiom Corporation
Ilhavo, Portugal a ' 10/11/2009 a ' SADIF Investment Analytics, announces a new summary due diligence report covering Acxiom Corporation .
D&B, Carlyle named as possible InfoGroup bidders
Reuters news service has reported that Dun & Bradstreet and private equity company Carlyle Group are possible bidders to purchase direct marketing holding company InfoGroup.
Acxiom Ranks High on 2009 InformationWeek 500
This year's rank of 63 marks the highest achieved by Acxiom in its six consecutive years on the list.
Targeted Electronic Advertising Is Acxiom's Forte
We all get a lot of junk electronic advertising and this week at AD:tech New York Acxiom Corp showcased many of their new products that make electronic advertising more targeted.
Merkle , one of the nation's largest and fastest growing customer relationship marketing agencies, announced the addition of Sandeep Kharidhi to its Quantitative Solutions Group, which provides leading organizations with analytical insight and strategy that drives highly targeted and measurable marketing programs.
Acxiom Highlights Dramatic Expansion of Advertising Solutions at ad:tech New York
Irrelevant ads annoy consumers and are beginning to frustrate marketers due to the resulting wasted impressions and media spend.
StockSource.us Reports on New Interview with MNDP Ceo and President
Del Mar, CA - SmallCapVoice.com, Inc. announced today that a new audio interview featuring The Mundus Group, Inc.
Former hedge fund executive charged by SEC
A former top executive at hedge fund firm ValueAct Capital is one of seven people charged with trading on inside information in Acxiom Corp.
SEC files insider claims against San Francisco private equity executive, 6 others
The Securities and Exchange Commission filed a civil lawsuit alleging insider trading Friday against the former chief financial officer of a San Francisco private equity fund and six others.
Poll: Arkansas weigh in on economy, personal finances
A Talk Business Quarterly Poll of 600 Arkansans revealed that 70 percent believe the state's economy is moving in a negative direction.
Acxiom: Rising on a Minor Earnings Beat
Interactive marketing firm Acxiom rose 15% Thursday after reporting a decent quarter.
Public relations, press release distribution, investor relations, SEC filing
HILLSBORO, Ore.-- --TriQuint Semiconductor, Inc , a leading RF front-end product manufacturer and foundry services provider, today announced it was named a finalist by the... LITTLE ROCK, Ark.
Little Rock-based Acxiom Corp. on Wednesday reported that profit fell 40 percent, to $9.4 million from $15.9 million, for the quarter ending Sept.
Acxiom Continues Measures to Reinvent Image
Though the Acxiom throne changed occupants nearly two years ago with the introduction of CEO John Meyer, for a long time - at least from the outside looking in - the firm seemed to be the same old data Mecca.
Fund firms profile behavior of advisers
Law enforcement uses behavioral profiling to identify terrorists, and now mutual fund companies are starting to apply the methodology to financial advisers to target sales and marketing efforts more effectively.
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