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Mission Viejo, CA

Jul 8, 2008

Tale of two Rose Parade floats. Huntington Beach and Mission Viejo

Today’s OC Register contains a story regarding Huntington Beach’s upcoming centennial celebration that, if approved by their city council, will include a 55 foot float in the Jan 1, 2009 Rose Parade. According to the story they are budgeting $200,000 of which $110,000 has already been raised.

To celebrate 100 years of cityhood, and being a destination/beach city, one can easily justify that project expenditure to promote their city. I was also glad to see that they are already collecting private sector donations.

Let’s look a little further south on Interstate 5 to the bedroom community of Mission Viejo where I reside. Mind you we are not a destination, have no Angel Stadium, Convention Center or Disneyland theme park to promote. I have previously blogged about our Rose Parade plans and feel it appropriate to make a comparison.

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