Nov 10, 2007
IBM: More Changes in Ad Industry over next five years than in last 50
A report from IBM Global Business Services called "The End of Advertising as We Know It," says that there will be more changes over the next five years than have happened over the last 50 in the industry. In what must be a major concern to traditional media companies, online open advertising exchanges like used by AOL , Yahoo and Google , will get about 30 percent of current revenue being generated by traditional media over the next five years, said over half of the ad professionals polled in the survey. Read more
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