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Mobile Marketing News

Mobile Marketing news continually updated from thousands of sources around the net.

1 hr ago | Internet Retailer

Target beefs up its online subscription service

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Retail, Target, Marketing, Internet, Science / Technology

5 hrs ago | Reuters

Twitter broadens advertising reach through app-install ads

Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as through MoPub, the mobile-advertising network it acquired last year.

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Related Topix: Twitter, Startups, Facebook, Social Software

9 hrs ago | Examiner.com

Public Relation And Online Business Marketing Strategies For 2014

A business plan gives structure to marketing efforts on an ongoing basis. Great marketing is all about helping your customer and not hyping.

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Related Topix: Marketing, Public Relations, Social Software, Internet, Science / Technology

11 hrs ago | Inman Real Estate News

Mobile marketing strategies for real estate: Responsive design and...

This post is part of a series on mobile marketing strategies for real estate. According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search.

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Related Topix: Marketing, Real Estate

12 hrs ago | Internet Retailer

A Chinese retail chain buys an 89% stake in U.K.-based retailer House of Fraser

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Internet, Science / Technology, Travel, Asia Travel, China Travel, Nanjing, China Travel

Wed Apr 16, 2014

AdExchanger.com

Telefonica's New Mobile Ad Exchange; Mindshare Gains Access To Weather Data

Telefonica and Blackstone's GSO Capital Partners have teamed up to create a new mobile ad exchange called Axonix .

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Related Topix: Merseyside County, England, World News, United Kingdom, Science, Computer Science, Sales, AOL

The Hartford Courant

Google misses revenue target, ad prices slide

Google Inc 's first-quarter revenue fell short of Wall Street targets and margins narrowed as the price of its ads continued to decline, underscoring the challenges Internet companies face as the world shifts toward mobile devices.

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Related Topix: Google, Startups, Emerging Technology, Search Engines, Internet, Science / Technology, Twitter, Computers

Brand Republic

They do exist: brand protection and enhanced creative in mobile

We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment.

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Related Topix: Native Advertising, Opinion

AdExchanger.com

In Mobile, Direct Sales Wins Out Against The Open Exchange

Despite a surge in programmatic buying for mobile ads, a recent Forrester report cautions that challenges unique to mobile advertising make direct sales away from open marketplaces the preferred buying method for the foreseeable future.

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Related Topix: Marketing

Retail Merchandiser

Mobile Guerrilla Marketing - Why & How

April 16, 2014 - Ninety percent of American adults have a mobile phone, according to a January Pew Internet Project study.

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Related Topix: Marketing, Cell Phones, Cellphones, Electronics, Bluetooth, Advertising

Internet Retailer

Pictures prove their worth in search marketing

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Science / Technology, Internet, Emerging Technology, Search Engines

BetaNews

Stickeez boosts ad revenue for mobile developers

In-app adverts provide a useful revenue stream for developers, allowing them to monetize what would otherwise be free products.

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KXVO

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

These ad measurement solutions provide demographic delivery insights for ads appearing on smartphones and tablets, both in-app and via mobile web.

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Related Topix: comScore, COMSCORE, Insurance, Marketing, Media Planning

Business Wire

Outspoken Expands its Leading Mobile Marketing Platform to Support Apple Passbook

Outspoken's clients will now be able to send passes, including coupons, gift cards, boarding passes and more, directly to their mobile customers via an MMS or SMS text message.

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Related Topix: Marketing

Internet Retailer

E-retailer SwimOutlet.com floats a new site design

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Amazon, Marketing, Internet, Science / Technology, Emerging Technology, Search Engines

Tue Apr 15, 2014

Iol.co.za

Unilever pursues Indian villagers with free music on cellphones

Fair and Lovely, a Hindustan Unilever product, is sold at a stop in Mumbai, India.

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Related Topix: Cellphones, World News, India, Bollywood, Marketing

Cellular News

Telefonica Sets Up Mobile Advertising Subsidiary

Telefonica is setting up its own mobile advertising exchange as a joint venture with Blackstone's GSO Capital Partners .

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Related Topix: Advertising

CIO

Mobile Marketing Pact Could Generate More Ads

Advertisements could start popping up on your mobile phone soon, if a deal between Acuity Mobile and Acxiom, expected to be announced on Monday, takes off.

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Related Topix: Marketing, Cell Phones, Cellphones, Electronics, Home, Mortgage, Personal Finance

CIO

FTC Warning Unlikely to Stop Facebook From Changing WhatsApp Privacy Policies

CSO - Despite pressure from the Federal Trade Commission, Facebook is unlikely to leave WhatsApp's stricter privacy policies intact, once government regulators approve the $19 billion acquisition, privacy experts say.

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Related Topix: Startups, Facebook, Social Software, Marketing

Internet Retailer

Mobile commerce sales are up 101% in Q1 for 350 retailers

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Science / Technology, Internet

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