Media Planning News

Mindshare is believed to have retained the US portion of Unilever's A 3bn global media-buying business as part of an ongoing market-by-market review.

Yesterday 24/7 Media announced an extensive partnership with Microsoft Advertising , including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to the Real Media Group's premium ... (more)

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They say planning a vacation is half the fun. Not so with planning and buying media, which can be a real pain in the rucksack.

Arcadia, the retail group owned by Sir Philip Green, is reviewing its A 4 million media planning and buying account, currently held by Carat.

MediaVest will continue to work with PUR as its media agency of record AOR after a review involving three other undisclosed agencies.

Microsoft and 24/7 Media announced a new partnership, which will see the Microsoft Advertising Exchange become the exclusive third-party ad exchange offered by Real Media Group to Open AdStream publishers.

Less than a month after Labatt Breweries of Canada named OMD its strategic media planning and buying agency, Marketing has learned that the deal is not going through.

MUMBAI: DDB Mudra Digital media head Sunil Kumar has decided to move on from the agency and has put in his papers.

The campaign is the first by WCRS since the agency won the account in April in a pitch against Leagas Delaney and Table 19.

MUMBAI: Airline alliance company oneworld has announced that New York-based full service advertising agency Dentsu America will be its global agency of record.

About DISH DISH is an innovative industry leader distinguished by its pioneering spirit.

Zenith has been appointed to the A 3 million UK media planning and buying account for the fashion brand Armani.

Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its A 7 million media planning and buying account.

Shopitize, a platform on which consumers can interact with brands, has announced that it has appointed a new communications and media agency to oversee its digital strategy.

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.

A Nielsen, a leading global provider of information and insights into what consumers watch and buy, and AdSafe Media, a leading source of brand protection and ad viewability data, announced an agreement to integrate AdSafe's ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.

FOUR WEEKS left until Street Fight Summit West ! Join speakers and attendees from Yelp, JiWire, Topix, Coca-Cola, Patch, PlaceIQ, Circa, Foursquare, Placecast and more.

That's the message that came out of Thursday's Social Media Lunch and Learn workshop at Canad Inns in Portage la Prairie that was put on jointly by: Central Plains Inc., Community Futures White Horse Plains, Manitoba Marketing Network, and the Portage and District Chamber of Commerce.

Not many leaders in the direct response industry can call on more than a quarter-century of experience when making big decisions for their clients.