Media Buying News

One upbeat forecast cast the London Olympics as a A 275m marketing bonanza that promised a golden summer of advertising to fill the coffers of UK media owners.

Unilever will retain WPP's Mindshare as its media-buying agency in the U.S., the first shoe to drop in a $6 billion global review by the client.

Mindshare will remain the media-buying agency for Unilever in the U.S. Meanwhile, the company is said to be close to a decision on a global agency.

Kellogg Marketing, a Lakeland-based advertising and media buying agency, was recognized with the Silver Award in the 29th annual Healthcare Advertising Awards for its entry under the award category for clients with more than $900 million in annual revenue.

The Obama re-election campaign is putting in almost $150,000 for an additional buy of its two minute ad going after Mitt Romney's record at Bain Capital, according to a Republican media buying source.

A highly accurate media-buying source says Crossroads GPS, one of the two arms of the Karl Rove-backed group Crossroads, is buying time in the same states that its related group, American Crossroads, recently purchased $8 million worth of air time.

WPP's new deal with Buddy Media - in which the company will become the " preferred social ad management partner " for GroupM, WPP's media-buying arm - could signal an era of consolidation in the social media ad buying world.

NEW YORK & PALO ALTO, Calif. -A The New York Times Company announced the launch of Ricochet, a new approach to digital marketing.

Only 1.5% of shoppers account for 80% of a typical new packaged-goods product's sales, according to a study by Catalina Marketing.

Mitt Romney started his general election season ad campaign today, showing voters that his first day in the White House would be spent overturning actions by President Obama.

Attribution and ad verification technology provider Adometry has released a new media modeler, designed to predict how certain optimization actions in an ad campaign might affect performance indicators like visits and conversions, and to create hypothetical scenarios in order to test the campaign's effectiveness in those scenarios.

The new online media buying simulation tool leverages the power of advanced attribution technology to predictively model how campaign optimization actions will impact key performance indicators , such as reach, visits, conversions, and more.

Granted, one's upfront first impressions are often based on three things: a) Watching a few minutes of trailers of each new show; b) Analyzing the proposed schedule for any network's coming fall season; c) Your gut.

We now offer direct advertising on SEJ via BuyAds.com's self-service ad platform, which is simple to use and integrate into your current media buying & ad management campaign.

It's early days for audience-based media buying in China, but e-commerce spending is already huge and has the potential to outstrip the U.S. by 2015, per Forrester .

In spite of the automation that technology continues to bring to media, the services layer remains as valuable as ever - maybe more so - as talented people put the technology over the proverbial finish line.

The ups and downs exhibited in the past few weeks suggest that social media continues to grow in popularity but remains a challenge for online marketers.

After 13 years at media agency Initiative that followed four years at the agency's predecessor, Western Media, Tim Spengler was elevated two months ago from Initiative North America CEO to Worldwide CEO of MagnaGlobal.

Nielsen reported yesterday that ad spending on national cable networks has caught up to where their broadcast network brethren now stand.

Advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding inventory .