Marketing News

Abbreviation of application program interface, a set of routines, protocols, and tools for building software applications.

The U.S. Gulf Coast is a hot destination again two years after the massive BP Plc oil spill made the region a tourist dead zone, with the petroleum giant pumping more than $150 million into promotions to help the region recover.

It used to be that baseball fans would head for the concourse to grab a beer between innings, a cold one as much a part of America's pastime as hotdogs and Cracker Jack.

A videographer shoots the side of Facebook's Like Button logo displayed at the entrance of the Facebook Headquarters in Menlo Park, California as Facebook becomes a publicly traded company after completing its initial public offering on May 18, 2012 in california.

Biker Blessing Ends with Brawl The sixth annual Biker Blessing, an intended peaceful rally to reinforce unity between the many motorcycle clubs of New Jersey and the community of the First Baptist Church of Lincoln Gardens in Franklin Township, ended abruptly after two fights broke out around 4:45 p.m. Sunday.

Pete Hoekstra's ad with an Asian woman speaking broken English was widely derided.

Seth Grundhoefer Courier Staff Writer Much like businesses competing to market similar products, Indiana public schools have been increasing advertising efforts in the wake of recent state mandates for tuition support.

ONE of the north Hampshire's most inspiring entrepreneurs is encouraging local schools to allow girls to attend an aspirational event.

Exports of mangoes from Pakistan will suffer this year as production has been low compared to last year.

If you are on the hunt for the best Memorial Day weekend shopping deals, you might want to start sooner rather than later, said Tamra Feldman, vice president of marketing for the personalized shopping deals site, Shop It To Me .

An executive who has been dubbed a "turnaround expert" has been named as the first civilian director and CEO of the Army and Air Force Exchange Service.

It started with a "Rawr" and ended with a ' roo. But Samsung Canada's latest social media marketing effort has grown into something more than the tiny whimsical exchange that began on Facebook.

Microsoft is in the midst of an unprecedented, massive upgrade cycle for its enterprise software products, a refresh wave that represents a major challenge for CIOs and IT managers responsible for charting their companies' technology strategy.

Highline Technical Innovations, Inc. , the creator of a uniquely engineered hydrogen based fuel supplement proven successful in the marine and agricultural industries, today announced a joint venture with Miami-based Alternative Hydrogen Solutions Group Sales & Marketing, LLC, a sales and marketing group created for the sole purpose of marketing ... (more)

After a flood of TV advertising and a two-month preview period aimed more at working out glitches than showing off its full capabilities, Atlantic City's newest casino resort is fully unpacked and eager to show it can be a big moneymaker.

Earlier this week, we posted an article about an investigation from blogger Josh Davis , which exposed marketing firm iAcquire for allegedly purchasing backlinks for clients.

The Sunshine State's tourism marketing agency is planning to build on the success of the past year and increase its budget to get more visitors to Florida.

A Bay Area sports marketing company has some sizable and far-flung gigs on its plate these days - the London Olympics in July, the 2014 World Cup in Rio de Janeiro, and, oh yes, the America's Cup in San Francisco.

The co-owner of a propaganda firm that received about $120 million in Pentagon contracts since 2009 has admitted to running a misinformation campaign against USA Today journalists.

The Men in Black are invading theaters this weekend with a mission that others have failed to achieve: knock "The Avengers" off the No.