Marketing News

This article was written by Elana Varon, and a version of it originally appeared on the Adobe-owned site CMO.com . For more information about BrandSpeak, click here .

A North Dakota advertising agency is suing the creators of a Cartoon Network show, alleging that they copied a state marketing campaign.

The federal government is fining a southeast Kansas refinery $300,000 for deficiencies in the company's program to curb air pollution.

This undated publicity image released by Fox shows employees of Velocity Merchant Services in Downers Grove, Ill., in a scene from the reality workplace series, "Does Someone Have to Go?" The network will begin airing a nonfiction show where employees of small businesses are compelled to rat out underperforming colleagues and put their jobs at ... (more)

"Agile" describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches.

By Laini Bostian for Cynthia Leitich Smith 's Cynsations Librarian Laini Bostian blogs at The Made Up Librarian.

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Clardy brings a background in social media, marketing, and brand development to her new role as marketing coordinator.

The commercial underbelly of the Cannes Film Festival is a nonstop frenzy of deal-making in luxury hotels along the Croisette promenade and aboard yachts moored offshore.

UsedVancouver.com has announced that it is sponsoring the Vancouver International Children's Festival, an event that expects over 30,000 attendees this year.

Atlassian has revamped the Jira bug tracking tool with a new user interface, which the company said will offer faster navigation and a simplified workflow.

Amag Pharmaceuticals Inc said its marketing partner in Switzerland, Takeda Pharmaceutical Co Ltd, is recalling a batch of Amag's anemia drug, Rienso, because of a death and several cases of hypersensitivity.

Editor's note: This story appeared in the spring edition of the Loudoun Business Journal .

A Kentucky man who won a free-speech victory in November when a court said he committed no crime when he asked people if they wanted to laugh at his 'crippled' friend is now suing the city of Cincinnati.

PayPal, the online payment operation owned by eBay Inc, will increase marketing spending to support its push into physical stores, President David Marcus said on Tuesday.

Mobile and Web developer Mindgrub Technologies LLC is opening marketing offices in Washington, Philadelphia and Boston.

One of my favourite ways to think about marketing is to imagine I am building an audience of people that I can regularly communicate with.

The following strategies and tools can be a great starting point for cash-strapped CEOs looking to kickstart their marketing programs on the cheap.

Kim Kardashian may have been very personal on her Twitter account a couple of years ago before she met Kris Humphries, but after her divorce drama and her dating the very private Kanye West, she is only using Twitter to market her business ventures and share the occasional picture of herself.

The job is growing quickly, offers a median salary around $30 an hour, or $62,500 a year, and does not necessarily require a bachelor's degree.