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Marketing news continually updated from thousands of sources around the net.

1 hr ago | Cape Breton Post

Extended warranty? FTC advises doing the research before signing on

Offers of extended warranties or service contracts are becoming the norm, whether you buy a big-ticket item like a car or kitchen appliance or a less expensive one like a television or phone. Federal Trade Commission staff attorney Svetlana Gans says consumers should research a service plan before deciding whether to buy an extended warranty.

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Related Topix: SquareTrade, Startups

5 hrs ago | 4029TV.com

Why you crave pumpkin flavors in the fall

During the first week of October 2012, the Journal reported that Starbucks stores around the country were running out of the syrup used to make its Pumpkin Spice Latte --- one of several fall drinks the chain releases seasonally, for a limited time. Sredl, who studies consumer consumption and seasonality, said that it's no surprise when big-name items, like a spiced latte in October or brand of shoe during back-to-school shopping season, become inextricably linked with the season in which they appear.

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Related Topix: Drink, Coffee, Entertainment

9 hrs ago | WKBT

Iowa farming officials seek punishment for thieves

Delegates of the Iowa Farm Bureau Federation met last week to discuss proper punishment for people who steal cattle, hogs, corn, soybeans and other farm property, the Des Moines Register reported . Some states are seeing an increase of cattle thefts since the price of the animals have reached record highs.

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Related Topix: Agriculture, Science, Weather, Natural Disasters, Drought

Mon Sep 15, 2014

InformationWeek

Innovation in Healthcare

I find Innovation Hubs to be crutial in the formation of moving towards a better healthcare system, as it fosters new ideas and potentially gets them to the market. Is this hub limited to a specific country / region? Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age.

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Related Topix: Science, Computer Science

Hallam FM

Emotional Tug Of Freedom Against Economic Risk

Facing a friendly audience of Scottish pensioners, oil executives, and Conservatives, the Prime Minister pleaded with Scots to reject independence in the too-close-to-call referendum on Thursday. Arriving to a slick marketing video featuring three centuries of historic achievements of the Union - from Pankhurst to Wilberforce and Darwin to the British Lions - an emotional PM told the audience: "We want you to stay.

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Related Topix: Europe, Conservatives (UK), World News, United Kingdom, Labour Party (UK)

Brandon Sun

Art form to marketing tool: U2's freebie continues evolution of music business, LP format

Since U2 stunned the music world by delivering a surprise album at Apple's iPhone 6 unveiling and making it available to a half-billion iTunes users for free, they've gotten an avalanche of publicity. But who's listening to it? The answer is still unclear.

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Related Topix: Spotify, iPod touch App, iPad App, iPhone and iPad App, iPhone App, iPhone, iPod, Apple, Startups, iCloud, Science / Technology

WHAS11

A resurgence for Surge: The soft drink is back

Never underestimate the power of social media -- even for a soft drink that hasn't been sold for a dozen years. Coca-Cola is bringing back a blast from the past -- it's Mountain Dew-like, highly-caffeinated citrus soda, Surge -- which it has begun to sell online only via Amazon.com.

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Related Topix: Beverages, Coca-Cola Bottling Co., CocaCola, PepsiCo, Headphones, Social Software

Brandon Sun

Broadway comes kicking and screaming into the 21st century, thanks in part to one man

When John Travolta shocked theatre fans by mangling the pronunciation of Idina Menzel's name at the Oscars, one person saw a gift in the slip - Damian Bazadona. Bazadona, the president and founder of the advertising and marketing firm Situation Interactive, had been hired by Menzel's new show "If/Then" to create some buzz and here it came, one horrible syllable after another.

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Related Topix: Social Software, Science / Technology, Wi-Fi

Information Technology

Spirent Communications PLC Acquires Mobilethink A/S

") and its wholly owned subsidiary, Tweakker ApS for a cash consideration of $20 million, funded from existing cash resources. Headquartered in Aarhus, Denmark, Mobilethink is a provider of mobile device management, device analytics and intelligence solutions for mobile operators.

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Related Topix: Spirent Communications, Startups, Electronics, Spirent, Cloud Computing, Science / Technology, Science, Computer Science

WATE-TV Knoxville

China creates its first no-cellphone sidewalk lane

Taking a cue from an American TV program, the Chinese city of Chongqing has created a smartphone sidewalk lane, seemingly offering a path for those too engrossed in messaging and tweeting to watch where they're going. But the property manager says it's intended to be ironic - to remind people that it's dangerous to tweet while walking the street.

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Related Topix: Cellphones

Sun Sep 14, 2014

Bizcommunity

Massive shifts in marketing landscape good for business

There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms.

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Adweek

Tumblr's Top Draw as a Marketing Platform Is Its Wealthier User Base

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of its rivals, according to recent data.

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Related Topix: Startups, Facebook, Social Software

Wall Street Journal

The Health-Care Act Gets a Marketing Makeover

Supporters and advocates of the Affordable Care Act say they learned lessons from last year's sign-up effort, when they persuaded a few million uninsured people to buy coverage. They plan to incorporate those lessons into the marketing campaign for the next enrollment period, which begins in mid-November.

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Related Topix: Health Insurance, Health, Medicaid

MarketWatch

The Wall Street Journal: Sinopec to sell almost 30% of sales and marketing unit

China' s largest oil refiner said Sunday it will sell almost a 30% stake in its sales-and-marketing unit for 107.094 billion yuan to 25 investors as part of Beijing's efforts to inject private capital into state-owned enterprises to boost returns and efficiency. said it would retain a 70.01% stake in the unit, known as Sinopec Sales, which operates more than 30,000 gasoline stations and 23,000 convenience stores in some of the richest areas of China.

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Tring Today

Challenge Yourself: Become a trustee at the Citizens Advice Bureau

As one of our Board of Trustees, your responsibilities will include overseeing the development and financial management of the Bureau and ensuring the sustainability of our quality services for the local community. Citizens Advice help people resolve their legal, money and other problems by providing free, independent and confidential advice, and by influencing policymakers.

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AME Info

ADIB offers investors low-risk exposure to global sharia-compliant stocks

A leading multinational automotive organization is seeking to recruit an Aftersales Assistant Manager. The job holder will be responsible of managing the Aftersales - Parts Operations to meet the company's target.

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Related Topix: Advertising

Sat Sep 13, 2014

Indian Television

Colgate-Palmolive marketing spend up 16 per cent in Q1-2015

BENGALURU: Consumer products player in oral care, personal care and household care space Colgate-Palmolive Limited spent Rs 180.55 crore in Q1-2015 towards advertising and marketing , which was 15.9 per cent more than the Rs 155.78 crore in Q1-2014 and 8.9 per cent more than the Rs 165.86 crore in Q4-2014. At 18.7 per cent of TI, the company's ASP spend in Q1-2015 was the highest across 9 quarters starting Q1-2013 until Q1-2015.

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Related Topix: 9

Indian Television

Pak Competition Commission set to revise regulations for marketing...

NEW DELHI: Just as in India, telecom companies in Pakistan are expected to shortly get regulated as far as marketing and advertising is concerned, with the Competition Commission of Pakistan revising its previous guidelines to take care of today's marketing and advertising practices. According to an official statement, the CCP has issued draft 'Marketing Practices Guidelines for the Telecom Sector' pursuant to the provisions of Section 29 of the Competition Act, 2010 earlier this month.

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Related Topix: India, World News

Sys-Con Media

New Marketwired Tip Sheet Helps PR and Marketing Pros Make Their News Releases More Social

Most companies have linked their websites and online newsrooms to their social channels, but they haven't socialized their news releases so they appeal to interested audiences on Twitter, Facebook, Tumblr, Instagram and Pinterest. Marketwired's new tip sheet, " Five Tips for Socializing Your News Release ," offers strategies for extending the reach and life of a story and changing the way it's perceived by people based on the social channels they frequent.

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Related Topix: Startups, Facebook, Social Software

The Republic

Atterbury ramps up marketing amid job cuts

Indiana's largest military installation is ramping up its marketing in an effort to draw more clients as its mission evolves. Communications director Susan Hawver tells the Daily Journal that the Atterbury-Muscatatuck Center for Conflicts Operations has rebuilt its website, increased its social media presence and sent employees to trade and industry shows.

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