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Marketing news continually updated from thousands of sources around the net.

3 hrs ago | The Globe and Mail

How marketing is changing to reach millennial moms

Peanut butter may have a long shelf life, but the people who sell it are worried it's getting old.


Thu Apr 17, 2014


Oracle marketing cloud for manufacturers improves performance and efficiency

In recent years this has meant moving from a product-centered model to a more customer-focused approach.



Tourism Push Plays Up 'Only in Minnesota' Getaways

Say goodbye to "More to Explore." Minnesota tourism promoters are ushering in a new slogan that focuses on "Only in Minnesota" experiences as part of their largest-ever advertising campaign.


Related Topix: Red Wing, MN


Direct tobacco marketing linked to teen and adult smoking

Direct to consumer marketing of tobacco products is reaching significant numbers of teens, as well as young adults, according to a new study.


Related Topix: Smoking, Medicine, Health, Food and Drug Administration, Healthcare Law, Law, Direct Mail, Direct Marketing

CBS Local

Pepsi Profits Rise Despite Flat Soda Sales

PepsiCo reported a stronger-than-expected first-quarter profit as the company slashed costs and sold more snacks around the world.


Related Topix: Beverages, PepsiCo, Coca-Cola Bottling Co., CocaCola


GSK, facing bribery claims, battles to build new sales model

Following a decision to cut commercial ties with outside doctors, GSK expects to increase its in-house team of physicians by 10-20 percent over the next year or so from around 1,500 at present, Chief Medical Officer James Shannon told Reuters.


Related Topix: Medicine

Wall Street Journal

Australia's Campaign Monitor Raises $250 Million from Insight

Ben Richardson and Dave Greiner grew up across the street from one another near Sydney, Australia.


Related Topix: Australia, World News,

Wed Apr 16, 2014

Brandon Sun

Street theatre shows visitors the human side of Mexico City's rough Tepito neighbourhood

Few outsiders dare venture after dark into Tepito, a neighbourhood known as Mexico City's main clearinghouse for contraband ranging from guns and drugs to counterfeit sneakers.


Related Topix: World News, Mexico, Drugs

The Wichita Eagle

Astellas to pay $7.3M in drug-marketing settlement

The U.S. Department of Justice says Astellas' illegal marketing took place between 2005 and 2010.


Related Topix: Food and Drug Administration


Mozilla Hires Interim CEO

Officials from software company Mozilla, known for creating the popular web browser Firefox, named its interim CEO Monday, not long after Brendan Eich stepped down as CEO last month when it revealed he donated to a Proposition 8 campaign in 2008.


Related Topix: Mozilla, Gay/Lesbian


Peregrine Semiconductor Names Duncan Pilgrim Vice President of Marketing

Peregrine Semiconductor Corp. , founder of RF SOI and pioneer of advanced RF solutions, announces Duncan Pilgrim has been promoted to vice president of marketing.


Related Topix: Peregrine Semiconductor, Semiconductors, RF Micro Devices, Electronics

The New Zealand Herald

Fletcher's cleared to sell Pacific Steel for $120m

BlueScope Steel, Australia's largest steelmaker and owner of the New Zealand Steel mill, has gained antitrust approval to acquire the assets of Fletcher Building's Pacific Steel in a $120 million deal.



First-to-market means diddly when it comes to smartwatches

The old wisdom that "first-to-market" technology products will win out gets thrown out the window when it comes to smartwatches and some other wearables.


Related Topix: Google, Startups

Tue Apr 15, 2014


Twitter Brings the Data Back Home By Acquiring Gnip

Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years.


Related Topix: Twitter, Boulder, CO

Apple Upgrade Tracks Customers Even When Marketing Apps Are Off

The people who design marketing apps are celebrating a change in the way iBeacon works on iPhones.


Related Topix: iPhone


Coca-Cola sells more drinks but soda dips

Coca-Cola sold more drinks in the first quarter, but it wasn't because of soda. The world's biggest beverage maker said Tuesday that its global volume for soda fell for first time in at least a decade.


Related Topix: Beverages, Coca-Cola Bottling Co., CocaCola


Fincher Leaves Steve Jobs Film After Fee Row

The Hollywood Reporter claims Sony Pictures is looking to replace The Social Network director after he demanded $10m up front, as well as control over marketing.


Related Topix: Jobs, The Social Network, The Hollywood Reporter, Music, Entertainment

National Public Radio

Victoria's Secret Announces London Fashion Show

London is getting a new fashion extravaganza - the Victoria's Secret Show, which will take place for the first time in the British capital this year.


Sacramento Bee Newspaper

Hollywood tries to win Christians' faith

Randall Wallace didn't expect a rock-star reception when he went on the road to promote his faith-based drama "Heaven is for Real" ahead of its Easter-weekend release.


Related Topix: Secretariat, Phoenix, IL, Phoenix, Pop/Rock, Liberty University, Duke University

Mon Apr 14, 2014

AME Info

Worries over geopolitical tensions reach Dubai trading floor

Reconciles bank statements by comparing statements with general ledger. Maintains accounting databases by entering data into the computer; processing backups.


Related Topix: Life, Food, Chocolate


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