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Marketing News

Marketing news continually updated from thousands of sources around the net.

43 min ago | The Salinas Californian

Spend a night at IKEA through Airbnb

Spend a night at IKEA through Airbnb The Swedish furniture company is letting people spend the night of Aug. 31 at its store in Sydney, Australia.

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Related Topix: Australia, World News,

4 hrs ago | Basingstoke Gazette

New visitors magazine launched for Winchester

Cllr Robert Humby, Leader of Winchester City Council and Portfolio Holder for Tourism and Economic Development and Tina Scahill, Creative Director at The Marketing Collective launch The Winchesters Guest Magazine The Heart of Hampshire Destination Management Partnership team and Visit Winchester at Winchester City Council have teamed up with the ... (more)

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Related Topix: Hampshire County, England, United Kingdom, Pop/Rock, The Heart

9 hrs ago | The York Daily Record

Jell-O can't stop slippery sales slide

The dessert was invented more than a century ago and helped popularize a delicacy reserved for the rich into a quick, affordable treat.

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Related Topix: Comedy, Cosby, Entertainment, Television, Celebrities, Bill Cosby, Life, Food, Recipes, Cookies, Dessert, Baked Goods

Thu Aug 21, 2014

Business Journal

Frank Bass' theory of predictive marketing proving useful in Eagle Ford Shale

Frank Bass revolutionized predictive marketing theory in 1969 by nearly single-handedly transforming the discipline into a science.

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Related Topix: Cuero, TX

South Coast Register

Robin Williams' death sparks calls for help

SYMPATHETIC EAR: Lifeline South Coast marketing manager Clare Leslie has seen an increase in calls for assistance following the death of Robin Williams.

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Related Topix: Drama Movies, Comedy Movies, Mrs. Doubtfire, Dead Poets Society, Celebrities, Robin Williams

The New Zealand Herald

Meat deal too tough to swallow

New Zealand meat companies abandoned efforts to consolidate and reduce surplus capacity last year because they lacked an agreed export strategy and farmers wouldn't commit stock to firms that closed plants, say industry sources.

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Channel3000

2 companies settle with Wisconsin in scam lawsuit

Two out-of-state companies have agreed to pay $50,000 to consumers and Wisconsin after the state sued them for scamming people out of hundreds of thousands of dollars and airline tickets.

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Nanaimo Daily News

Las Vegas rolls out red carpet for LGBT tourists, even if it can't offer marriage

While gay couples still can't get married in the marriage capital of the world, Las Vegas wants to let them know they - and their money - are more than welcome to the buffet of other activities Sin City has to offer.

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Related Topix: us Travel, North America Travel, Travel, Las Vegas, NV, Las Vegas Travel, Wedding, Gay/Lesbian

Las Vegas Newstrip

Giant 'Shockmobile' Latest Hit In Mobile Marketing

From giant rolling hot dogs to a 65-foot-long "backyard barbecue grill," huge mobile marketing exhibits are bringing their messages and, sometimes, tastes to millions of consumers who might otherwise be focused on much smaller mobile devices.

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Related Topix: Mobile Marketing, Life, Food, Bar-B-Q

Wed Aug 20, 2014

West Australian

Treasury Wine makes $101m loss

Treasury Wine Estates has suffered a $100.9 million full year loss after a tumultuous 12 months that included takeover bids, leadership changes and a major restructure.

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Freshnews

Streamworks Acquires Imagew rks Marketing

Streamworks LLC, one of the Twin Cities' leading integrated marketing communications companies, announces it has acquired Imagewerks Marketing, a full-service agency with strong roots in digital and online marketing.

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Related Topix: Direct Marketing

ComputerWorld

Tablets with voice calling functions take off in Asia

Using a tablet to make a phone call may sound unorthodox. But in Asia's emerging markets, vendors are increasingly shipping 7-inch tablets with voice call functions, according to research firm IDC.

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Hotel News Resource

6 Sales and Marketing Metrics Every Hotel Owner Cares About

Hotel owners and asset managers are frustrated. They no longer want to hear about 'branding initiatives' or fuzzy math from their management teams... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

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Related Topix: Hotels

AdExchanger.com

Marketing Must Get Human

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.

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Inside Bay Area

Uber hires Obama strategist David Plouffe for political campaign against cabs, regulations

In Uber's latest and perhaps boldest maneuver to counter opposition to its car service app, the startup has tapped David Plouffe, former campaign manager and White House adviser to President Barack Obama, to lead its marketing and policy strategies.

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Related Topix: Entertainment, Drama, Television, US Politics, US News, Barack Obama, Condoleezza Rice, George Bush, W.

Tue Aug 19, 2014

Silicon Alley Insider

More Bombardier Executive Reshuffling As CSeries Still Grounded

Another Bombardier Inc commercial aircraft executive has left the company, the plane and train maker confirmed on Tuesday, the latest move following a major restructuring announcement last month involving its aerospace division.

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Related Topix: Bombardier, Aerospace-Defense

The New Zealand Herald

Who's living next door to you?

Statistics NZ puts out detailed data on different ethnic groups, down to the 108 people from the Isle of Man.

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Related Topix: Isle of Man, Europe, World News

Search Engine Watch

What Marketing Executives Say About Content Targeting

Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business.

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Related Topix: Emerging Technology, Search Engines

Canon City Daily Record Newspaper

Niche, mainstream sellers carry kale into beauty

The leafy superfood that many love and others love to hate can now be had in face masks, skin-brightening serums, creams and nail polish, pushed along by the march to healthier living and the frenzy to fend off aging.

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Related Topix: North Yorkshire County, England, World News, East Riding of Yorkshire County, England, United Kingdom, Food, Hain Celestial Group Inc The, Lake Success, NY, Opinion

NewsOK.com

Record number of tourists visiting Florida

Visit Florida, the state's tourism marketing arm, estimates that the record number includes 2.8 million visitors from overseas and 1 million Canadians.

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