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Marketing News

Marketing news continually updated from thousands of sources around the net.

1 hr ago | Business Journal

Low-tech marketing: The minds behind El Arroyo's iconic signs

El Arroyo's iconic signs have built up a cult following in Austin for the witty humor on display daily.


Related Topix: Austin, TX, Weird

5 hrs ago | The Modesto Bee

$500K in chargers stolen from Union City warehouse

Brian Westphal, chief marketing officer of UNU Electronics, says the thieves gained access by cutting a 2-foot by 3-foot hole in large metal loading doors at the facility in Union City.


Related Topix: Modesto, CA

7 hrs ago | Park Record

What's a group selfie? Usie

"Usies are a growing trend that I think have far more social value than selfies," said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior.


Related Topix: Golden Gate University, Park City, UT

11 hrs ago | Brandon Sun

Testing company ExamSoft says processing issue caused delay in bar exam submissions across US

Florida-based testing software provider ExamSoft Worldwide Inc. said a processing issue has caused delays for bar exam takers in multiple states who were submitting their answers.


Related Topix: Computers, Minnesota

Tue Jul 29, 2014

The Modesto Bee

Billions of GI Bill funds go to for-profit schools

A report to be released Wednesday from the office of Sen. Tom Harkin, D-Iowa, a critic of the for-profit education industry who chairs the Senate Education Committee, finds that for-profit colleges received $1.7 billion in Post-9/11 GI Bill benefits in the 2012-2013 school term.


Related Topix: Life, Veteran Affairs, Tom Harkin, US Politics, US News, US Senate, Democrat, Corinthian Colleges, Santa Ana, CA, Business News

Wall Street Journal

Startup Voyat Looks to Hotel Wi-Fi Sign-Ins for Marketing Opportunities

Could Wi-Fi connections help hotels avoid the intermediaries that dent their profit margins? A startup called Voyat is betting on it.


Related Topix: Wireless, Science / Technology, Wi-Fi, Emerging Technology


Biotech drug maker Amgen laying off at least 2,400

Biologic drug maker Amgen said Tuesday that it will lay off 12 to 15 percent of its worldwide workforce and close four sites, even as it reported stellar second-quarter results that trounced Wall Street expectations.


Related Topix: Amgen, Anemia, Medicine, Health, Cambridge, MA

National Public Radio

Court Orders Seizure Of $100 Million Oil Shipment

An American court has ordered U.S Marshals to seize $100 million worth of oil sitting in a tanker off the coast of Galveston, Texas.


Related Topix: Galveston, TX


UPDATE 1-U.S. GMO crop companies double down on anti-labeling efforts

One year after the launch of a social media effort to allay consumers' concerns about the safety of foods made from genetically modified crops, U.S. companies that develop GMOs have further committed to a multimillion-dollar campaign to defeat attempts to add GMO labels to such foods.


Related Topix: Agriculture, Science, Monsanto, Chemicals, Speakers


Microsoft faces anti-monopoly probe in China over Windows, Office

China has opened an anti-monopoly probe into Microsoft over problems arising from its Windows and Office software, a government regulator said on Tuesday, a day after it conducted surprise raids of the company's offices in the country.


Related Topix: Microsoft, Startups, World News, China, Asia,

Detroit Free Press

White House to honor Michigan blueberry producer

A Paw Paw, Michigan blueberry producer is among 15 "Champions of Change" for agriculture.


Related Topix: Paw Paw, MI, Agriculture, Science

Online marketing metrics that matter

Online marketers spend a great deal of time looking at data measurement features such as number of visitors to a site, but often overlook online marketing metrics that matter most.


Mobile industry scams, cramming, and the FTC's recommended changes

There are too many mobile scams around nowadays. So the FTC now recommends certain mobile industry changes to combat mobile cramming.


Related Topix: Cell Phones, Cellphones, Electronics

Mon Jul 28, 2014

WOZZ-FM Appleton

Marvel cranks up sarcasm and 70s sound for 'Guardi...

A lead actor known for playing the slovenly sidekick, a director who only made small films, a talking raccoon and a 1970s pop music soundtrack - together they form an unlikely tableau for a mega-budget space adventure movie.


Related Topix: Guardians of the Galaxy, Chris Pratt

It's Boom Times For Pop-Up Shops As Mobile Shopping Clicks

Fast-rising mobile technology is making buying stuff with a tap of an app easier than ever, and shifting the way we shop.


Hampton Roads Daily Press

Carlyle nears $5 billion deal for Acosta: source

Carlyle Group LP is in advanced talks to acquire Acosta Sales and Marketing, in a deal that could value the consumer goods marketing agency at close to $5 billion including debt, a person familiar with the matter said on Monday.



Mobile apps testing startup Leanplum scores $4.8M; adds marketing automation

Startup will use funds to branch out to add mobile marketing automation to its mix of A/B testing, content management and analytics, said Co-Founder Momchil Kyurkchiev.


Related Topix: Mobile Marketing, Google, Startups

Christian Science Monitor

Zillow to buy Trulia in $3.5 billion stock deal

Traders work at the post that trades Trulia Inc. on the floor of the New York Stock Exchange.


Related Topix: Trulia, Startups, Zillow

Healthcare Providers: Customer Security is Good Marketing

Consumers are on red alert about sharing personal data with businesses, thanks to the widespread publicity of major data breaches.


Related Topix: Personal Finance, Social Security

Post and Courier

Fair Trade brings big sales, social responsibility

Ninety percent of the coffee the New York-based company sells is Fair Trade - certified as produced by people who are treated and paid well.


Related Topix: New York, Small Business, Personal Finance


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