Marketing News

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter & Gamble now that G2, the agency's retail unit, is merging with OgilvyAction to create a bigger activation agency.

Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society's Marketing Leader of the Year 2013, according to the latest odds from the bookmaker.

Film stars come to Cannes to promote themselves and their projects - so where better to launch a wry documentary bemoaning the seeming dominance of celebrity pulling-power over content? With parties, pitching and paparazzi already in overdrive at the world's premier movie market, director James Toback on Sunday showed "Seduced and Abandoned", the ... (more)

A coalition of groups rally in front of a McDonald's on East 125th Street and Lexington Avenue in Harlem during a protest by fast food workers and supporters for higher wages April 4, 2013 in New York.

Earlier this week, Ars showed up at a demo day for the painful-to-read HAXLR8R .

Vitamin Water is killing you. That's right. Kelly Clarkson, Tom Brady and 50 Cent all endorse a product that is slowly killing you.

Local filmmakers are getting involved in a new creative venture that blends the city's film, music and real estate -- yes, real estate -- industries.

For Bethlehem Tilahun, the answer to ending poverty in Africa is not aid or sympathy or donations from the West.

Cameron Mize assists Deanna Hurd from Lulu's Tea Room for a demonstration at the Kids in the Kitchen tent during the Knox County Public Library's Children's Festival of Reading on Saturday at the World's Fair Park.

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Months before the UK's borders open to Bulgarians, the Government has launched a marketing campaign in the eastern European country about how "great" Britain is.

Fashioned after a Ford dealership from 1928, the 12,000-square-foot museum sits on the Gilmore Car Museum campus in Hickory Corners, about 115 miles west of Detroit.

Marketing automation business Marketo made its debut on the Nasdaq stock exchange today, and early trading looks strong, with shares up 55 percent over initial pricing.

Patch has launched a new site - smallbusiness.patch.com - to educate and empower small businesses with the digital tools, social media strategies and marketing know-how needed to ensure long-term growth.

As a shrewd businesswoman with keen insight and endless aspirations, Ophelia DeVore worked for much of the 20th century to smash stereotypes and empower black women by teaching them poise, confidence and the courage to get ahead in a world deeply etched by racial discrimination.

One year after a record initial public offering that made Facebook more costly than almost every company in the Standard & Poor's 500 Index, its stock lags its $38 IPO price.

"She has been successful in implementing a more efficient and effective product development process for the company.

To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast .

From the way we talk about content marketing, you'd think it was a new thing invented for use on the internet.