Nov 9, 2007
Bank of America Launching $35M Ad Blitz
“Most people under the age of 35 probably do not see a bank in the same way that they may see a Vanguard or some institution like that”
Bank of America Corp. plans to launch a $35 million advertising campaign this weekend touting its retirement programs, making a marketing push into a business currently dominated by more specialized financial firms.
'Americans' retirement needs are continuing to intensify due to longer life expectancy, rising health care costs and the lack of comprehensive, readily accessible guidance,' said Jeff Carney, president of Bank of America's Retirement and Global Wealth and Investment Management Client Solutions. Read more
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