Direct Marketing News

After a barrage of consumer complaints, the government is banning phone calls of prerecorded sales messages unless consumers agree to receive the calls.

The Federal Trade Commission also announced that by December all prerecorded calls must provide an opt-out selection to make it easy for consumers to stop getting those calls. Effective Sept. 1, 2009, sellers and telemarketers may place prerecorded calls only to consumers who have provided signed and written agreements to receive them.

The FTC said the rules will not affect informational prerecorded messages, such as messages to notify consumers of appointments and cancellations, because they do not attempt to sell goods or services.

The Federal Trade Commission has extended the limitations of the telemarketing calls to include pre-recorded sales messages.

Major U.S. stock indexes remained in negative territory through the close Tuesday on producer price inflation news and falling home starts.

Consumers no longer have to renew their do-not-call registrations every five years to continue blocking most telemarketing calls.

LOS ANGELES Omnicom Group is merging direct marketing and data/analytics shop Targetbase and creative agency Claydon Heeley in a London expansion that is a harbinger of similar moves to come, said David ...

The Federal Trade Commission today announced two amendments to the Telemarketing Sales Rule .

Plastic pushers are producing less paper, per a new report. Mintel Comperemedia, Chicago, reports that "acquisition mail" volume for credit cards fell about 8% from the first quarter of 2008 to the second ...

I wanted to be the first to congratulate our federal government for finally dealing with the "do not call" list issue.

Telemarketing is a plan, program or campaign with the goal of persuading a consumer into purchasing goods, services or participating in investment opportunities through telephone, with no meeting between the ...

"Your auto warranty is about to expire." The first time I got that recorded phone call I tried to figure out which vehicle in my household it could be.

K/P Corporation selected the LS640 for its cutting-edge press automation that aligns with the company's goal to provide the most up-to-date offerings to support clients' marketing and communication efforts, ...

How often have you heard the words "ask your doctor?" It's usually an ad for the latest drug, right? Well now representatives of a health screening company are direct marketing to consumers, and they don't ...

Unica Corporation , a leading global provider of enterprise marketing management solutions, today announced that top European brands including Banco Santander, Michelin, Generali, Sofinco, LexisNexis, Varta, ...

Each year, individuals are chosen to receive this prestigious honor for their accomplishments in marketing to customers, donors, and/or prospects, and for breaking new ground with creative, response techniques, ...

With the Sept. 30 inception of Canada's National Do Not Call List rapidly approaching, many circulators are bracing for what could potentially be an expensive situation.

The nation's mortgage mess has had at least one side effect that consumer will likely welcome: an overall drop in direct mail offers from lenders looking to coax borrowers into new and refinanced mortgages and ...

And nearly half say it is their primary channel for promotions, according to a news study from the Direct Marketing Association - MarketingCharts reports .

The Pennsylvania attorney general's office said Tuesday it has sued a Baltimore-based telemarketer over what authorities allege is the biggest single violation of the state's "Do Not Call" law since it took ...

"Your auto warranty is about to expire." The first time I got that recorded phone call, I tried to figure out which vehicle in my household it could be.

Harry & David Holdings has acquired Cushman Fruit Co., based in West Palm Beach, Fla.