Direct Marketing
May 1, 2008
Marketing Association Releases Best Practices for Mobile Ads
“The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs”
May 01, 2008 By Mike Beirne In an effort to establish standards for self-regulation, the Mobile Marketing Association - representing more than 600 companies including wireless phone network carriers, direct ... via Technology Marketing
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