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Direct Marketing News

Direct Marketing news continually updated from thousands of sources around the net.

6 hrs ago | WKOW-TV

Madison call center plans ten-fold increase in staff

Buoyed by state grants and tax credits totalling more than half a million dollars, a Madison telemarketing center plans to expand from fifty workers to four hundred fifty workers in a matter of months.

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Related Topix: Madison, WI, Sun Prairie, WI

10 hrs ago | JD Supra

FCC Tcpa Ruling Provides Guidance on Mobile App Messaging

On March 27, 2014, the Federal Communications Commission issued a Declaratory Ruling interpreting the federal Telephone Consumer Protection Act as it relates to prerecorded and autodialed calls to cellular phones.

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Related Topix: Business News, Federal Communications Commission, Cellphones, Cell Phones, Electronics, Social Software

14 hrs ago | Business Forms Labels & Systems

GPA's Starlight Photo Lustre Paper Drives Profitable Applications

According to a 2013 Direct Marketing Association study, 79 percent of consumers react to direct mail immediately, and 56 percent of those polled think printed marketing is the most trustworthy of all communication channels.

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Related Topix: Marketing, Direct Mail

Mon Apr 14, 2014

Yard & Garden

3 Quick Mid-season Direct Marketing Tips

Three things determine the success of a postcard marketing campaign. Each one is an opportunity for you to adjust your direct mail marketing to maximize your results for the second half of the busy season.

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Related Topix: Direct Mail

The Bennington Banner

Unwanted calls

It usually heralds a conversation with someone I don't like, news that someone's sick or dead, unpleasant family gossip, or maybe -- my favorite -- a telemarketer or wrong number.

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Related Topix: Opinion

Newsday

Levittown man sentenced to life in prison for plotting to kill a judge and prosecutor

Joseph Romano, left, and David Mirkovic in a government surveillance photo outside Romano's purported coin boiler room in Delray Beach , Fla.

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Related Topix: Levittown, NY

MyPrintResource.com

Growth and New Markets: The 2014 Inkjet Summit

The concept is relatively simple: find prospective buyers of high-speed inkjet equipment, pay their way to a resort location, and sit them down in front of the sponsors for case study presentations and one-on-one meetings.

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Related Topix: Printers, Direct Mail

Long Island Business News

Marketing lesson: How to build your own direct-mail campaign

Knowing all about your best customers is a key factor in targeted direct marketing.

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Related Topix: Direct Mail

Sat Apr 12, 2014

SeacoastOnline

Good customer service experience with E-ZPass

We screen our calls at home to avoid talking to telemarketers. They are a nuisance.

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Related Topix: Opinion

Fri Apr 11, 2014

Island Gazette Newspaper Online

Attorney General Shares Top 10 Consumer Complaints For 2013; Do Not...

RALEIGH, N.C. : April 1st, 2014 - In 2013, 19,865 consumers filed complaints with the Consumer Protection Division of Attorney General Roy Cooper's Office.

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Related Topix: Raleigh, NC, Best of 2007, Home, Mortgage, Personal Finance

JD Supra

TCPA Litigation Explosion Leads to Rule Clarifications

Congress enacted the Telephone Consumer Protection Act to protect consumers from unwanted telemarketing, fax marketing, and prerecorded/auto-dialed phone calls.

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Related Topix: Business News, Federal Communications Commission, Marketing, Cell Phones, Cellphones, Electronics

DM News

Get a Clue-on Marketing Productivity

Too often in the world of marketing work management, managers-and even team members-feel like they don't have a clue about their team's work or productivity.

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Related Topix: Marketing, Direct Mail, Games, Board Game

The Age

Startel fined $320,000 for misleading consumers

Phone company Startel has been fined $320,000 for misleading thousands of consumers targeted by telemarketers selling mobile phone plans.

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Thu Apr 10, 2014

WTLV

Beware of phony IRS agent phone calls

As the income tax filing season winds down it seems like the IRS telemarketing scam is cranking up to a level that is annoying.

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Related Topix: Tax

DM News

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

If there's one thing that postal workers unions and mailers can agree on, it's that, when it comes to the U.S. Postal Service, Congress is clueless.

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Related Topix: Direct Mail

DM News

Fast-track, Foolproof In-Market Testing

Knowing your ROI is a powerful thing. ROI and all its marketing and sales pipeline bedfellows-cost-per-lead, cost-per-sale, etc.-allow direct marketers to optimize budgets, predict leads and sales, and sustain them.

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Related Topix: Direct Mail

Canada.com

Ottawa woman deluged with calls after telemarketer spoofs her phone number

When Yvonne Stefancic answered her phone at 3:52 p.m. Monday, the woman at the other end wanted to know why Stefancic had called.

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Related Topix: Canada,

News 4 Jax

Victim of telemarketing scam shares story

The words telemarketers and nuisance are often uttered in one breath. But some telemarketing firms cross the line into outright fraud and deception.

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English Dong-A

Personal data breaches fall prey to voice phishing

Data breaches are abused on voice phishing . APRIL 10, 2014 03:20. . Worries have become a reality that personal information leaked from banks and credit card companies can be abused in second crimes.

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Wed Apr 09, 2014

WKYT

Consumer Alert: Suspect uses fake debt collection service to steal millions

It sounded like a legitimate offer, debt collection services offered for a reasonable fee.

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Related Topix: Economics News, Bankruptcy, Laguna Beach, CA

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