Saturday | San Jose Mercury News
Eliminate the scourge of junk mail
Do you feel your mailbox is mostly filled with junk mail or catalogs? You're not imagining it - according to the U.S. Postal Service, advertising mail represented 62 percent of all mail received by households ... via San Jose Mercury News
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Direct Marketing Forum & PollsThursday May 8 | Mark Rauterkus & Running Mates ponder...
Cell Phone Numbers Go Public Tomorrow
Posted by Mark Rauterkus at 8:13 PM From Edith, a trusted source: Cell phone numbers are being released to telemarketing companies tomorrow and you may start to receive sale calls. via Mark Rauterkus & Running Mates ponder...
Tuesday May 6 | DM News
DM should shine in current market: DMEF
“Clients don't think [a direct effort] will be as creatively driven or as brand-building”
Several direct marketing indus try up-and-comers discussed how brand and direct marketing are merging as well as emerging new technologies during a Direct Marketing Educational Founda tion teleconference last ... via DM News
Sunday May 4 | Earth Times
Media Breakaway, LLC Announces Declan Dunn as Keynote Speaker for the ...
The Breakaway Conference is a unique event in the affiliate marketing industry, bringing over 100 top performing affiliates, advertisers, and other online marketing professionals together for two days of ... via Earth Times
Saturday May 3 | Anderson Herald-Bulletin
: Call centers dial up more jobs
“The community needs all of these jobs.”
For someone like Kristy McGuire, a call center may offer the right job to put her back in the work force. via Anderson Herald-Bulletin
Friday May 2 | MarketingVOX
Web 2.0 Awesome for Integrating Brand and Direct Marketing
“New Media Emergence in DM & Brand”
Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that increases and improves brand awareness and perception, and ... via MarketingVOX
Thursday May 1 | Technology Marketing
Marketing Association Releases Best Practices for Mobile Ads
“The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs”
May 01, 2008 By Mike Beirne In an effort to establish standards for self-regulation, the Mobile Marketing Association - representing more than 600 companies including wireless phone network carriers, direct ... via Technology Marketing
Tuesday Apr 29 | Texas Lawyer
Wachovia to Pay up to $144 Million to Settle Marketing Allegations
“We will work diligently to provide restitution to consumers affected by the situation and to educate consumers.”
Wachovia Corp. has agreed to pay an estimated $144 million to settle federal allegations that it failed to stop telemarketers charged with taking advantage of thousands of elderly consumers. via Texas Lawyer
Monday Apr 28 | Naval Affairs
Be wary of caller soliciting for 'VA'
“These small but important changes will enable VA to provide rehabilitative services to more veterans who are severely disabled, and clarify that improving a veteran's quality of life is an important objective of rehabilitation”
I just had a telemarketer call me with an offer to replace my windows. [The telemarketer] stated that I could receive $8,000 from the VA to help pay for it. via Naval Affairs
Sunday Apr 27 | Quamnet
As seen on TV, direct marketing guru coaches young inventors
“It's got to solve a common problem.”
AP Video He's the man behind such clever "As Seen on TV" gadgets as the Ped Egg, the Stick Up Bulb and the Doggy Steps. via Quamnet
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