Direct Marketing News

Customers of a Robertson County nonprofit are complaining that its health care plans don't cover what was promised, and some say they've been scammed.

Democratic U.S. Rep. Shelley Berkley had an unexpected listener on a conference call dedicated to counter campaign maneuvers by a potential opponent.

Annual web sales dropped for the second consecutive year for PC Connection Inc., a direct marketer of computer gear to consumers, businesses and government.

March 19, 2010 - Quad/Graphics will install a new Goss Sunday 2000 web press at its newly renovated QuadDirect headquarters in Pewaukee, WI, this summer.

Calls from telemarketers and debt collectors can be really annoying, especially when the debt isn't yours.

A health discount card is not health insurance, a distinction sometimes lost on consumers, especially if the marketer intentionally misleads them.

The legislator who helped create the state's "do not call" law limiting unwanted telemarketing is now pressing to raise fines on companies that don't comply.

JACKSON, Miss. -- Public Service Commission Chairman Brandon Presley has praised the signing of a new law the prevents telemarketers from disguising their numbers, called "spoofing." Gov.

U.S. Sen. Barbara Mikulski, D-Md., along with Sens. Herb Kohl, D-Wis., Patrick Leahy, D-Vt., and George LeMieux, R-Fla., introduced the Elder Abuse Victims Act on Oct.

More than $2 million paid to one vendor by Maryland's Public Broadcasting Commission may have violated rules that govern how contracts are awarded, according to an audit released Monday.

The Direct Marketing Association Inc., a global lobbying vehicle for marketers, spent $250,000 lobbying the government in the fourth quarter, according to a recent disclosure form.

CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm.

In order to generate measurable marketing response, you may well continue to rely on direct mail.

Mercury Media, the largest privately-owned, full service direct response media agency in the country, today announced the opening of a new office in Philadelphia, PA, and the addition of a team of industry-renowned direct response marketing experts to its executive roster.

Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.

The man behind a controversial video portraying Barack Obama as the messiah, and a recent video attacking the U.S. Attorney General, is just one of several partners of a just-launched Washington, D.C. political consultancy.

It comes to your house, sometimes several times a week. It's often filled with promises to change your life in wonderful ways, but it rarely does.

VerticalResponse, Inc. today announced it has added VerticalResponse for Google Apps to the Google Apps Marketplace , Google's recently launched online storefront for Google Apps products and services.

Hosted by Doug Gfeller, a Master Certified Coach, and Ric Franzi, a published author on CEO peer groups, CRITICAL MASS is designed to help CEOs and business owners make better, more informed decisions.

Royal Mail has always had a difficult relationship with junk mail. In 2006 a postman called Roger Annies was suspended for telling customers on his round about the best way to opt out of receiving junk mail.