Direct Mail News

Exact Data ConsumerBase Receives #1 in Data Card Quality for Seventh Straight Quarter With a perfect score of 100, Exact Data ConsumerBase has been named Top List Manager in the 500+ data card category on NextMark's Data Card Quality Report for the seventh quarter in a row.Exact Data ConsumerBase provides multichannel direct marketing services ... (more)

When direct is in your name, it can set a pretty high expectation among customers and other constituents that your marketing will, in fact, be direct .

World's "#1 Kia Dealer" Spending Million On Promotions FORT MYERS, FL. -- William "Billy" Fuccillo and Caroline Renfro are probably Southwest Florida's most recognizable personalities, pitching cars hundreds of times daily on radio, TV, and through direct mail promotions.

Canon Solutions America, Inc. , a wholly owned subsidiary of Canon U.S.A., today announced that SG360 , a recognized national leader in the printing and producing of direct mail marketing, has installed an Oce ColorStream 3700 digital color printing system, part of the Oce ColorStream 3000 Twin Series .

Kaye-Smith, a Seattle-based data-driven business communications and marketing execution company, has launched its revamped website at http://www.KayeSmith.com . The revised site features cleaner navigation, updated case studies and a new blog showcasing informational articles related to its capabilities, such as branded merchandise, statement ... (more)

The future of push vs. pull marketing is a hot debate. With social media continually on the rise, there's a trend to disregard push marketing in its entirety.

Interline Brands, Inc. , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, announced today that management is scheduled to present at the Barclays High Yield Bond and Syndicated Loan Conference in Chicago, IL on Wednesday, May 22nd, at 11:30 a.m. Central ... (more)

Genesis unites the deep transactional data set of Datalogix, a leader in retail database marketing and predictive analytics, and 4Cite's robust list fulfillment platform to provide retailers with highly targeted, purely incremental direct mail universes that drive more sales to improve ROI.

New York Mint , a leading source and direct marketer of high-value collectible coins, is The Perth Mints exclusive U.S. distributor for the 2013 2 oz.

Every second Saturday in May letter carriers in more than 10,000 cities and towns across America deliver much more than mail when they walk and drive along their postal routes.

Direct marketers have long been enamored by the power of market segmentation, and with algorithms that forecast outcomes of tactical campaigns.

Chuck Barnett will consider 2013 a good year if Barnett Murphy Direct Marketing is able to maintain its 2012 revenue of $2.6 million.

Every second Saturday in May letter carriers in more than 10,000 cities and towns across America deliver much more than mail when they walk and drive along their postal routes.

We've developed a bad habit in online marketing. All too often we think of direct marketing and brand marketing as entirely separate practices, complete with their own measurement models.

Email marketing is using electronic mail as a platform for the advertisement of a product, service, or brand.

Chicago-based RR Donnelley & Sons Company has been awarded a multi-year multi-million dollar agreement to provide catalog services to AmeriMark Direct and its Dr.

Opening the mail to find a "preapproved" offer on a credit card can feel like being welcomed into an exclusive club with lots of benefits.

Interline Brands, Inc. , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, reported sales and earnings for the fiscal quarter ended March 29, 2013.

May 2, 2013 - R. R. Donnelley & Sons Company today announced that it has been awarded a multi-year multi-million dollar agreement to provide catalog services to AmeriMark Direct and its Dr Leonard's Healthcare Corp.

May 1, 2013 - Arandell Corp., a premier catalog printer, mailer, and distributor in the United States, announced today a partnership with San Francisco Bay Area digital agency Synapse Group to empower catalogers to deliver personalized digital catalogs and shopping solutions across tablet, mobile, social and Web channels.