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Direct Mail News

Direct Mail news continually updated from thousands of sources around the net.

2 hrs ago | Huntington News

Book Review: 'The Risk Advantage': Sports and Auto Racing...

"If your game plan doesn't seem to be working, then go back to the fundamentals."

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Related Topix: Daytona Beach, FL, Direct Marketing, Ormond Beach, FL

6 hrs ago | Time

Inside Ben Carson's Conservative Marketing Machine

Dr. Ben Carson, professor emeritus at Johns Hopkins School of Medicine, speaks at the Conservative Political Action Conference annual meeting in National Harbor, Md., on March 8, 2014.

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Related Topix: Marketing, Direct Marketing

14 hrs ago | Customer Interaction Solutions

Digital Dog Direct Recognized for Industry Excellence; Expands Printing Solutions

Ewing, NJ April 18, 2014 Digital Dog Direct, a direct marketing service provider, announced it has expanded its printing solutions by adding large-format capabilities and high-speed full-color services.

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Related Topix: Ewing, NJ, Marketing, Direct Marketing, Printers

Thu Apr 17, 2014

Reuters

Direct tobacco marketing linked to teen and adult smoking

Direct to consumer marketing of tobacco products is reaching significant numbers of teens, as well as young adults, according to a new study.

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Related Topix: Smoking, Medicine, Health, Marketing, Healthcare Law, Food and Drug Administration, Law, Direct Marketing

Wed Apr 16, 2014

St. Petersburg Times

Valpak Direct Marketing to move headquarters from Largo to St. Petersburg

Valpak Direct Marketing Systems is moving its corporate headquarters from Largo to a St. Petersburg office park to get closer to its manufacturing center.

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Related Topix: St. Petersburg, FL, Largo, FL, Direct Marketing, Marketing

Tue Apr 15, 2014

Business Forms Labels & Systems

GPA's Starlight Photo Lustre Paper Drives Profitable Applications

According to a 2013 Direct Marketing Association study, 79 percent of consumers react to direct mail immediately, and 56 percent of those polled think printed marketing is the most trustworthy of all communication channels.

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Related Topix: Marketing, Direct Marketing

Mon Apr 14, 2014

Yard & Garden

3 Quick Mid-season Direct Marketing Tips

Three things determine the success of a postcard marketing campaign. Each one is an opportunity for you to adjust your direct mail marketing to maximize your results for the second half of the busy season.

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Related Topix: Direct Marketing

MyPrintResource.com

Growth and New Markets: The 2014 Inkjet Summit

The concept is relatively simple: find prospective buyers of high-speed inkjet equipment, pay their way to a resort location, and sit them down in front of the sponsors for case study presentations and one-on-one meetings.

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Related Topix: Printers, Direct Marketing

Long Island Business News

Marketing lesson: How to build your own direct-mail campaign

Knowing all about your best customers is a key factor in targeted direct marketing.

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Related Topix: Direct Marketing

Fri Apr 11, 2014

DM News

Get a Clue-on Marketing Productivity

Too often in the world of marketing work management, managers-and even team members-feel like they don't have a clue about their team's work or productivity.

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Related Topix: Marketing, Direct Marketing, Games, Board Game

Thu Apr 10, 2014

DM News

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

If there's one thing that postal workers unions and mailers can agree on, it's that, when it comes to the U.S. Postal Service, Congress is clueless.

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Related Topix: Direct Marketing

DM News

Fast-track, Foolproof In-Market Testing

Knowing your ROI is a powerful thing. ROI and all its marketing and sales pipeline bedfellows-cost-per-lead, cost-per-sale, etc.-allow direct marketers to optimize budgets, predict leads and sales, and sustain them.

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Related Topix: Direct Marketing

Wed Apr 09, 2014

VentureBeat

3 ways to avoid creeping out consumers with big data

How can big data and smart analytics tools ignite growth for your company? Find out at DataBeat , May 19-20 in San Francisco, from top data scientists, analysts, investors, and entrepreneurs.

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Related Topix: Direct Marketing, Marketing, Privacy

Christian Newswire

Viguerie Book TAKEOVER Rockets to #1 on Amazon Political Parties List

Maps Battle Plan for Conservative Victory in GOP Civil War It's the Primaries, Stupid! Argues Viguerie Contact: Bob Sturm or Meredith Silek, 703-392-7676 MANASSAS, Va., April 9, 2014 / Christian Newswire / -- TAKEOVER, the latest book by conservative direct marketing pioneer and author Richard A. Viguerie was released April 8 and within hours hit ... (more)

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Related Topix: US Politics, Eric Cantor, US News, Republican, US House of Representatives, Manassas, VA, Direct Marketing, Tea Party

OutputLinks

GPA's StarLight Photo Lustre Paper Drives Profitable Applications

According to a 2013 Direct Marketing Association study, 79% of consumers react to direct mail immediately, and 56% of those polled think printed marketing is the most trustworthy of all communication channels.

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Related Topix: Marketing, Direct Marketing

Tue Apr 08, 2014

Direct Marketing News

Finally, a Direct Mail Feelgood Story

In the aftermath of this year's historic 6% increase in postal rates, mailers have been advised by postal consultants and agency wags to enter into a kind of direct mail rehab.

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Related Topix: Direct Marketing, Duncansville, PA, Printers, Marketing

I-Newswire.com

TPG Direct-Raising the Bar in the Direct Mailing Space

TPG Direct is a front-running print and direct mailing company in the United Kingdom.

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Related Topix: Direct Marketing, Marketing, Arts, Graphic Design

DM News

Personalizing Personalization

Personalizing content has been dumbed down to first and last name. What once was revolutionary in direct marketing in the 1990s is now a given.

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Related Topix: Marketing, Direct Marketing, Google, Startups

Mon Apr 07, 2014

The Economist

What comes around...

THE internet is usually abuzz about spam, also known as UCE: unsolicited commercial email.

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Related Topix: Email Spam, Direct Marketing, Internet, Science / Technology

India Talkies

Kids negatively influenced by tobacco ads online - Indiatalkies.com

New York, April 7: An increasing number of youngsters exposed to tobacco marketing are being influenced by it, a study reveals.

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Related Topix: Marketing, Dartmouth College, Direct Marketing, Smoking, Medicine, Health

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