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Direct Mail news continually updated from thousands of sources around the net.

7 hrs ago | The Direct Marketing Association

DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas

The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.

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Related Topix: Non-Profit, Marketing, Mobile Marketing, US Politics, US News, US House of Representatives, Danny Davis, Democrat

13 hrs ago | AmericanBankingNews.com

BB Direct's Educator DataBank of Mailing Lists Announced the Addition of Public Schools Segment

BB Direct, education data agent and online access provider, has begun offering Public Schools Segment of their already robust Educator DataBank.

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Related Topix: Cape Coral, FL, Direct Marketing

Wed Feb 08, 2012

The Direct Marketing Association

DMA and Econsultancy Release 'Email In Action' Report

The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share.

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Related Topix: Marketing, Econsultancy, Direct Marketing, Non-Profit

Response

More

Dial 800 empowers DR brands through a set of marketing optimization tools including memorable toll-free phone numbers, and call routing and tracking software that puts the client in control.

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Related Topix: Marketing, Game Show, American Idol, Reality TV, Entertainment, Television, Direct Marketing

AmericanBankingNews.com

PcPools Offers Shopping With PayPal

PcPools, one of America's leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners, is pleased to announce its continued relationship with PayPal.

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Related Topix: Direct Marketing, Science / Technology, Internet, Marketing

Tue Feb 07, 2012

AdExchanger.com

ValueClick Sees 20% Organic Growth In Display In Q4; Spongecell Gets...

Ad network ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying.

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Related Topix: ValueClick, Advertising, Marketing, Direct Marketing, Startups, Yahoo!, Social Software

Mon Feb 06, 2012

MyPrintResource.com

Pitney Bowes Announces Additional Strategic Alliances for Volly Secure Digital Delivery Service

Pitney Bowes Inc. announced that it has signed forty strategic alliance agreements with large third-party mailers for the Volly secure digital delivery service.

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Related Topix: Office Equipment, Pitney Bowes, Direct Marketing, Marketing, Non-Profit

Inc. Magazine

5 Easy Ways to Drum Up PR Coverage

Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.

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Related Topix: Public Relations, Marketing, VerticalResponse, Startups, Direct Marketing

Fri Feb 03, 2012

Multichannel News

Operators Lukewarm On USPS '2nd Ounce Free' Offer

The U.S. Postal Service, desperate for revenue, is trying to encourage more businesses to send direct-mail first-class by letting them send 2-ounce letters for the rate of a 1-ounce mailing -- an offer cable, satellite and telco operators are greeting with a collective shrug.

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Related Topix: The Postal Service, Indie, Direct Marketing, Marketing

AmericanBankingNews.com

PcPools Renews Certification with Better Business Bureau Online Reliability Program

PcPools, one of America's leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners, announces that the Better Business Bureau has renewed PcPools' accreditation as a member of the BBB and BBBOnline.

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Related Topix: Direct Marketing, Marketing

Thu Feb 02, 2012

Penny PayDay

AL International (PK: JCOF) Profits Increase 485% on Record Quarterly Revenues

Palm Beach, FL 2/2/12 -- AL International , a global direct marketer of lifestyle and nutritional products as well as gourmet coffee, today released Fourth Quarter and Year End 2011 financial results.

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Related Topix: Palm Beach, FL, Direct Marketing

Clickz

Delivering a Consistent Customer Experience

I recently had the pleasure of sharing the microphone at a Direct Marketing Association luncheon with Michael Parker, the vice president of strategic marketing at Symantec.

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Related Topix: Marketing, Direct Marketing

DM News

Infogroup wins list management for Arizona Mail Order brands

The lists include more than 656,000 12-month unique names from the company. Arizona Mail Order's masterfile includes customer names from its specialty apparel catalogs including Old Pueblo Traders , Coward Shoes , Bedford Fair Lifestyles and Willow Ridge .

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Related Topix: Direct Marketing, Marketing

AmericanBankingNews.com

Talbots (TLB) Shares Upgraded to "Neutral" by Zacks Investment Research Analysts.

Talbots was upgraded by Zacks Investment Research from an "underperform" rating to a "neutral" rating in a research note issued to investors on Thursday.

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Related Topix: Retail, Apparel, Talbots, Nomura Holding, Financial Services, Investment Services, Banking, Ubs Ag, Direct Marketing, Marketing

Philanthropy Journal

Associate Manager - Direct Mail Marketing

National Jewish Health in Denver, a 114 year old medical and research center that is a world leader in research and the treatment of respiratory, immune and allergic disorders is seeking a highly motivated and seasoned Associate Manager for our Direct Marketing Department.

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Related Topix: Direct Marketing, Marketing

Wed Feb 01, 2012

DM News

Maximizing email

While most marketers use email in some capacity, industry experts argue that many don't maximize the channel's value.

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Related Topix: Marketing, Direct Marketing

The Age

Printer PMP cuts earnings guidance

Publisher and direct marketer PMP has cut its earnings guidance and implemented further restructuring due to poor trading conditions and weaker printing orders.

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Related Topix: Direct Marketing, Financial Services, Australia and New Zealand Banking Group

DM News

Insurance marketers leverage targeted marketing

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

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Related Topix: Marketing, Direct Marketing, Privacy, Healthcare Law, Law

Digital Producer

PcPools Celebrates One-Year Anniversary of New Website

PcPools, one of Americas leading direct marketers of above ground pools and pool supplies, announces the one-year anniversary of its relaunched website.

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Related Topix: Direct Marketing, Marketing

I-Newswire.com

Grocery Stores Making Lasting Impact with New Mover Direct Mail Programs

Media Contacts: Graham Chapman gchapman@919marketing.com 919.459.8157 Sue Yannello syannello@919marketing.com 919.459.8162 Grocery Stores Making Lasting Impact with New Mover Direct Mail Programs Warm gift certificate packages welcome new residents and shape new shopping habits Millions of Americans, 40 million a year according to the most recent ... (more)

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Related Topix: Direct Marketing, Marketing, St. Joseph, MO

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