13 hrs ago
Direct Marketing News
MeritDirect Introduces Predictive Marketing Suite
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
19 hrs ago
Old Tricks, New Dogs
While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been around for at least 100 years.
Wed Jul 23, 2014
United States Supreme Court to Review Ruling in Direct Marketing
On July 1, 2014, the United States Supreme Court agreed to review the 10th Circuit Court of Appeals decision in Direct Marketing Association v.
Is the age of Direct Mail over for charities?
A recent report has raised important questions about the future of fundraising for UK charities.
This Week's Top Ten: How Storytelling Defines Your Brand
There's so much information online that you're bound to have missed some of it. Here are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success.
Tue Jul 22, 2014
Orgs Tangle Over Marketplace Fairness Act
WASHINGTON An apparent attempt by U.S. Senators to get backdoor passage of the Marketplace Fairness Act , which would allow states to tax remote Internet and catalog sales, has upset marketing industry organizations.
Target Marketing Magazine
Mailing List Survival Guide
Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it.
Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience
Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works.
Mon Jul 21, 2014
Independence Blue Cross receives multiple awards for top-rated Medicare marketing campaigns
Independence Blue Cross received top honors from several well-known international and local awards programs for its excellence and creativity in developing outstanding marketing and communication initiatives.
Los Angeles Times
Bank of America won't take no for a permanent answer
Bank of America customers who opt out of receiving promotional offiers have to restate their decision every five years.
Privilege Promotions: Could the Rise of Digital be Beneficial for Direct Marketing?
Recent reports have suggested digital marketing is set to dominate the marketing industry in the next five years.
Postal Employees Help Stamp Out Hunger
Every second Saturday in May letter carriers in more than 10,000 cities and towns across America deliver much more than mail when they walk and drive along their postal routes.
Tue Jul 15, 2014
SG360 , a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a Division of Visant
July 15, 2014 - SG360, a Segerdahl Co., has announced the acquisition of the direct mail printing company, Lehigh Direct, a division of Visant.
Experienced Entrepreneur and Publisher Assumes Ownership of Valpak of Southeast Wisconsin
Ford brings three decades of publishing, sales and advertising experience to his new venture with Valpak.
Mon Jul 14, 2014
The New Zealand Herald
Small business: Advertising - Dominic Sutton, Pumpt Advertising
Pumpt Advertising was started in 2003 with my last paycheck. We initially started offering direct mail solutions, but over time the offering has extended further.
Why Direct Mail Still Works for Advisors
Why Clients Need Help With Family Governance Many clients don't know this area of expertise exists, but they know they need help with it, says Paul Pagnato, whose Pagnato-Karp Group works with UHNW families.
BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail
As the world's first national broadcasting organization, the BBC has been producing quality coverage since its founding in 1922.
Fri Jul 11, 2014
Publishers' Graphics Buys Commerical Letter
Publishers' Graphics, the Chicago-based POD print provider, has acquired Commercial Letter, a direct marketing printing company located in St. Louis.
Travel agency group seeks to turn hassle of booking online to its advantage
Travel agency consortium Advantage has launched a new holiday offers system allowing members to push deals out on their websites in social media and offline.
Wed Jul 09, 2014
The New Star Of The Shopper Marketing Suite
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.