7 hrs ago | The Direct Marketing Association
DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.
13 hrs ago | AmericanBankingNews.com
BB Direct's Educator DataBank of Mailing Lists Announced the Addition of Public Schools Segment
BB Direct, education data agent and online access provider, has begun offering Public Schools Segment of their already robust Educator DataBank.
The Direct Marketing Association
DMA and Econsultancy Release 'Email In Action' Report
The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share.
Dial 800 empowers DR brands through a set of marketing optimization tools including memorable toll-free phone numbers, and call routing and tracking software that puts the client in control.
PcPools Offers Shopping With PayPal
PcPools, one of America's leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners, is pleased to announce its continued relationship with PayPal.
ValueClick Sees 20% Organic Growth In Display In Q4; Spongecell Gets...
Ad network ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying.
Pitney Bowes Announces Additional Strategic Alliances for Volly Secure Digital Delivery Service
Pitney Bowes Inc. announced that it has signed forty strategic alliance agreements with large third-party mailers for the Volly secure digital delivery service.
5 Easy Ways to Drum Up PR Coverage
Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.
Operators Lukewarm On USPS '2nd Ounce Free' Offer
The U.S. Postal Service, desperate for revenue, is trying to encourage more businesses to send direct-mail first-class by letting them send 2-ounce letters for the rate of a 1-ounce mailing -- an offer cable, satellite and telco operators are greeting with a collective shrug.
PcPools Renews Certification with Better Business Bureau Online Reliability Program
PcPools, one of America's leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners, announces that the Better Business Bureau has renewed PcPools' accreditation as a member of the BBB and BBBOnline.
AL International (PK: JCOF) Profits Increase 485% on Record Quarterly Revenues
Palm Beach, FL 2/2/12 -- AL International , a global direct marketer of lifestyle and nutritional products as well as gourmet coffee, today released Fourth Quarter and Year End 2011 financial results.
Delivering a Consistent Customer Experience
I recently had the pleasure of sharing the microphone at a Direct Marketing Association luncheon with Michael Parker, the vice president of strategic marketing at Symantec.
Infogroup wins list management for Arizona Mail Order brands
The lists include more than 656,000 12-month unique names from the company. Arizona Mail Order's masterfile includes customer names from its specialty apparel catalogs including Old Pueblo Traders , Coward Shoes , Bedford Fair Lifestyles and Willow Ridge .
Talbots (TLB) Shares Upgraded to "Neutral" by Zacks Investment Research Analysts.
Talbots was upgraded by Zacks Investment Research from an "underperform" rating to a "neutral" rating in a research note issued to investors on Thursday.
Associate Manager - Direct Mail Marketing
National Jewish Health in Denver, a 114 year old medical and research center that is a world leader in research and the treatment of respiratory, immune and allergic disorders is seeking a highly motivated and seasoned Associate Manager for our Direct Marketing Department.
While most marketers use email in some capacity, industry experts argue that many don't maximize the channel's value.
Printer PMP cuts earnings guidance
Publisher and direct marketer PMP has cut its earnings guidance and implemented further restructuring due to poor trading conditions and weaker printing orders.
Insurance marketers leverage targeted marketing
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
PcPools Celebrates One-Year Anniversary of New Website
PcPools, one of Americas leading direct marketers of above ground pools and pool supplies, announces the one-year anniversary of its relaunched website.
Grocery Stores Making Lasting Impact with New Mover Direct Mail Programs
Media Contacts: Graham Chapman gchapman@919marketing.com 919.459.8157 Sue Yannello syannello@919marketing.com 919.459.8162 Grocery Stores Making Lasting Impact with New Mover Direct Mail Programs Warm gift certificate packages welcome new residents and shape new shopping habits Millions of Americans, 40 million a year according to the most recent ... (more)
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