Direct Mail News

ConsumerBase Catalogs Beverage Industry Mailing Lists in Database ConsumerBase LLC, a multi-channel mailing list provider based in Evanston, IL, is updating its growing database with enhanced beverage industry mailing lists for the business market.The beverage industry consists of businesses developing and distributing multiple drink types such ... (more)

Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question." New York-Digital and direct marketing performance grew modestly during the first quarter, with improvements in revenue and campaign profitability, according to a report from the Direct Marketing Association.

When Peggy and I ran the WHO'S MAILING WHAT! newsletter and archive service, we had a paid circulation, plus paid services such as consulting, selling folding dummies of successful direct mail packages, as well as ancillary income from books - The Directory of Major Mailers and Who's Charging What .

The United States Postal Service invites small businesses to attend a "Grow Your Business Day" workshop at 10 a.m. June 5 at the Kent Library, 212 2nd Ave.

The Direct Marketing Association has said it is not happy with the announcement from the Royal Mail today that it will stamp 'Delivered by Royal Mail' on the letters and parcels it delivers.

Thank you for your interest in the Entry Level Marketing - No Experience - College Grads Apply!. To begin the application process, please enter your email address.

By applying fundamental direct marketing practices to social media, marketers can build high quality advocacy around their brand and track its impact on product sales and ROI.

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Of all the interactive media channels available to marketers, email has been around longer than any other.

ConsumerBase LLC, a multi-channel list provider headquartered in Evanston, IL, is adding new B2B construction mailing lists this week as part of the comprehensive database's continuous expansion.

WASHINGTON, D.C. Lawrence M. Kimmel has resigned as the CEO of the Direct Marketing Association , joining multichannel marketing agency hawkeye.

A serial entrepreneur, MATRIX' first endeavor was MATRIX Technology, a software company he started in his basement in 1997, after teaching himself how to write computer programs.

Mumbai: DMAi, the premier forum for integrated direct marketing in India, announced the appointment of Co-Chairpersons for its first of its kind global convention in Mumbai in August.

Thank you for your interest in the Inside Sales - VideoSurveillance.com. To begin the application process, please enter your email address.

Athletic Industry Lists Now Available on ConsumerBase ConsumerBase LLC, a multi-channel list provider headquartered in Evanston, IL, is enhancing athletic and sports-related mailing lists in its comprehensive database this week.Consumers looking for sports equipment, memorabilia and apparel are popular target audiences for B2C direct marketing ... (more)

I have spent 50 years in direct marketing. It is a precision business model with three elements that can be described in 85 words: Testing.

The company, which provides business and consumer mailing list data through its website, will aim to sell Callcredit's universe of marketing contacts, tagged with demographic information , lifestyle variables and affluence indicators, to its 40,000 online customers.

Harte-Hanks, Inc. , a worldwide multichannel, direct and targeted marketing company, announced today that its resident postal issues expert, Charley Howard, vice president of postal affairs, will address how best to take advantage of direct mail marketing in a DirectMarketingIQ Webinar on Tuesday, May 22, 2012, titled "Postal Optimization: The Big ... (more)

Binding & Finishing Computer Management Systems Inks & Coatings Mailing & Fulfillment Paper & Other Substrates Prepress & Platemaking Press Accessories & Supplies Printing Presses & Repro Equipment Products & Services to the Trade Binding & Finishing, Mailing / Postal & Fulfillment Business Management & Strategic Planning Digital Printing Human ... (more)

CHANHASSEN, Minn., May 21, 2012 /PRNewswire/ -- IWCO Direct , a leading national provider of direct marketing solutions, has begun to implement the next phase of its strategic platform enhancements.