34 min ago
Market Report, "Dover Saddlery, Inc. (DOVR) - Financial and Strategic ...
The company sells its products through its website, owned retail stores and catalogs.
Wed Dec 04, 2013
Coca-Cola's Hub Drives Real Time
For Coca-Cola, real-time response to consumers isn't new. Every can has a 1-800 customer service number that connects you - in real time - to a person on the other end with solutions.
Tue Dec 03, 2013
Investor's Business Daily
Herbalife: Belgian Court Overturns Pyramid Ruling
The ruling overturned a previous judgment by a lower court. Test-Aankoop, a Belgian consumer group, had alleged the weight loss and nutritional supplements firm was operating a pyramid scheme, a claim the company has denied.
Mon Dec 02, 2013
Recently released market study: dELiA*s, Inc. (DLIA) - Financial and Strategic SWOT Analysis Review
The company develops, markets and sells its own lifestyle brand. The products portfolio of the company includes a broad collection of apparel, swimwear, outerwear, footwear, and related accessories.
Thu Nov 28, 2013
Sales tax legislation on retailers' shopping list
Brick-and-mortar retailers and online sellers are using the holiday shopping season to step up their lobbying on a bill that would expand collection of billions of dollars in state sales taxes.
Wed Nov 27, 2013
NZ Direct Marketing Awards 2013 Finalists Announced
Marketers who are 'In Love with Response' were invited to submit their best response-driven marketing campaigns of the last 12 months into this year's NZ Direct Marketing Awards and we're delighted to announce the 2013 NZDM Award finalists.
Royal Mail benefits from energy firms' direct mail surge as profits double
The Royal Mail reveals it has made a "good start" to the second half of its fiscal year on the back of a surge of direct marketing from energy companies, as profits for the first half of its financial year more than doubled.
Tue Nov 26, 2013
Direct Marketing News
USPS Confirms 2014 Direct Mail Promotions
The U.S. Postal Service's 2014 promotions calendar, officially announced this week, reprises popular programs with some new wrinkles aimed at increasing use of First Class, shipping, and digital technology.
Interline Brands Scheduled to Present at the Bank of America Merrill...
Bank of America Merrill Lynch 2013 Leveraged Finance Conference --> JACKSONVILLE, Fla.
Lufthansa introduces Berlin routes
Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.
Mon Nov 25, 2013
Three-Peat! Covario Named 2013 Search Agency of the Year
Covario was singled out by OMMA for its "smarter approach" to delivering award-winning paid and organic search programs, integrated with innovative social media and content marketing strategies, to global enterprise brands and national direct marketers.
Assegai Awards 2013: All the winners
Excellence in Direct Marketing is celebrated at the Direct Marketing Association of Southern Africa's annual Assegai Integrated Marketing Awards presented by the South African Post Office.
Sat Nov 23, 2013
The Winnipeg Free Press
Up close and personal
According to Toronto author and journalist Susan Delacourt, we are now consumers rather than citizens in the eyes of our leaders, and we select parties the same way we choose our favourite beer or toothpaste.
Fri Nov 22, 2013
National Mortgage News
Reducing Your Cost Per Lead
In the mortgage industry, even now more than ever, companies are paying close attention to their cost-per-lead and consistently looking for ways to reduce it.
Direct Marketing News
Direct Marketers Could be hit Hardest by Baucus ad tax Proposal
Sen. Max Baucus yesterday introduced a discussion draft on business tax reform that could hamstring the budgets of advertisers and, especially, direct marketers.
Thu Nov 21, 2013
Interview with Direct Marketing Entrepreneur Simon Reynolds MD of Iconic Strategies
Simon Reynolds , entrepreneur and managing director of Iconic Strategies , reveals the benefits of direct marketing, the best methods brands can use to connect with their customers and what lies ahead for his business in 2014.
Golden Gate University Students Win Two Gold MarCom Awards
The class partnered with San Francisco's Asian & Pacific Islander Wellness Center to support the nonprofit's re-branding efforts with a Direct Marketing Plan and Direct Mail Flyer.
Wed Nov 20, 2013
Facebook Loves Direct Marketers
A great myth about social media marketing has been that you shouldn't sell via social media.
Tue Nov 19, 2013
Target Marketing Magazine
As readers of this cranky enterprise know, I had nine jobs in my first 12 years in business and was fired from five of them.
Thu Nov 14, 2013
Target Marketing Magazine
Creative : Multichannel Copywriting
Copy length: long. Strong headline and lead paragraph are essential. Must boil a complex message down to a big idea.