Direct Mail News

At a breakfast held by the Baltimore Business Journal yesterday, it was announced that Three Dog Logistics was named the #2 Fastest Growing Privately held Baltimore company for 2008.

John Lewis is launching a direct mail campaign to encourage shoppers into its department stores during the festive season.

John Meyer, the chief executive and president of Acxiom, the world's largest processor of consumer data, said his company made its first investment in the Middle East in September because it expected rapid growth from the sector.

Direct mail has stood up well to the challenges posed by the recession and the channel carries weight in the boardroom, according to Marketing Weeka s Direct Mail Attitudes survey.

Roberts brings more than 25 years of marketing experience to CognitiveDATA. Most recently, he served as vice president of business development at Clario Analytics, previously Decision Intelligence, Inc.

VerticalResponse, Inc., a leading provider of self-service email marketing, online surveys and direct mail solutions for small businesses, today announced that it has expanded its successful partner program to address the unique business needs of its agency, software developer, and franchise partners.

BtoB's Best for 2009 features the magazine's editors' top choices of best marketers and creative in B-to-B marketing for the past year.

She began life after college as a school teacher before getting a job in the circulation department of a small magazine in New York City.

The Direct Marketing Club of New York honored the giants of direct marketing this week at the DMCNY's Silver Apple Awards at New York's Hudson Theater.

Found 9 item Found 9 item . Displaying 1-9 Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.'s repertoire.

The ability to blast messages to large numbers of people at very little cost has been a boon to marketers, although it is frequently inefficient and always annoying.

There are some people who make a career out of direct mail. Most people, however, get the general idea but make errors along the way.

Systemax Inc. announced financial results for the third quarter and nine months ended September 30, 2009.

November 09, 2009 . . . The direct marketing communications business and its ecosystem are in a dramatic state of change with the convergence of three realities that have been building in strength over the past decade: Consumers are "always on" and in control - they enjoy more connectivity and interaction than ever before.

DM legend Stan Rapp discusses why the term 'direct marketing' may soon be extinct.

This week, Google held its SEM Advisory Council meeting in NYC. While I can't share with you the product roadmap specifics or the beta products you're likely to see released soon, I can say that there are some interesting products and features worth the wait.

The two go-to components of a direct mail campaign - the list and the offer - may not change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.

When asked to rank their preferred methods of receiving marketing messages from vendors, smartFocus said the majority of respondents said that e-mail was their preferred channel of communication, followed by direct mail , then social media .

By Mike Collins Most people connect the idea of telemarketing to those folks who call you during your dinner to sell carpet cleaning.

LEXINGTON, Mass., Nov. 2 /PRNewswire/ -- Talbots, a leading specialty retailer and direct marketer of women's apparel, shoes and accessories, recently benefitted from an on-demand Web load test from Gomez, Inc .