Advertising News

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.

Microsoft is in the midst of an unprecedented, massive upgrade cycle for its enterprise software products, a refresh wave that represents a major challenge for CIOs and IT managers responsible for charting their companies' technology strategy.

The Facebook Camera app shows the hand of a shift in focus for the world's most popular social networking site The IPO is only one of the many things that are changing rapidly on Facebook.

Telecom service provider Bharti Airtel has forayed into Indai's mobile advertising segment, a company official said here Sunday.

Richard Branson has urged the government to promote economic growth by making it easier to start small businesses in the UK.

The long-vacant former Nielsen Media Research call center property in Dunedin is going to be redeveloped.

Video of the week: Maddie the balancing dog is on a cross-country trip. See the video at the bottom of this column.

The funds, which invest in adjustable-rate "leveraged loans" made by banks to highly indebted companies, have seen inflows of $1.8 billion so far this year through May 23, after taking in $13 billion last year, according to investment tracker Lipper.

Everyone has experienced the disgusting effects of catching a cold, and these Mola Tissues ads capture these less than ideal moments quite accurately.

Age: 28. Hometown: Louisville. At home: Her husband, Sam, and their dog, Herman.

Recycling expired credit cards, gift cards and membership cards can be difficult because they're made from PVC ; you can't just toss them into your recycling bin.

According to People magazine , Rich attended Ohio University and then started out at the Benton & Bowles advertising agency, where he sold sitcoms like "The Dick Van Dyke Show" and "The Danny Thomas Show." Benton & Bowles and the rest of the New York ad agencies on Madison Avenue controlled much of TV at the time, so Rich largely served as an ... (more)

It turns out that consumers like the idea of watching TV shows with no other ads.

Brick-and-mortar retailers, facing tough competition from internet merchants like Amazon.com, are launching a new effort to persuade a Congress full of tax-averse Republicans to authorize states to collect sales taxes for purchases from out-of-state online merchants.

General Motors Co failed to disclose in its 2011 proxy filing that it paid $600,000 for work done by an advertising agency where the wife of GM's chief financial officer works, the automaker said in a regulatory filing on Friday.

Clear Channel Outdoor is partnering with the Houston Area Apartment Association and the YMCA of Greater Houston to help eliminate drownings through an awareness campaign that include more than 40 donated billboards reminding parents and others to watch children around the water.

The agency won the account after a competitive pitch against Now and CHI & Partners.

Daily Mail & General Trust reaffirmed its profit forecast for the year as digital advertising and higher circulation offset the difficulties affecting the print advertising market.

Earlier this week, Digiday highlighted a post from ComScore's Kirby Winfield listing his top myths of online advertising.

T he Spear of the Nation incident had done jolly well for the adverting industry and kept the online channels extremely hot during the past week, reported online reputation management company BrandsEye.