Advertising News

Adobe Systems issued an update on its third quarter earnings guidance on Tuesday morning.

A new study by Adobe says digital marketing is missing the mark with consumers. The company's new "Click Here: The State of Online Advertising" report polled thousands of consumers and marketers from seven countries on the effects of online marketing.

There are more viable offshore outsourcing destinations than ever before -- a great boon for IT leaders seeking new sources of talent, language capabilities, nearshore support, and risk diversification.

A group representing 225,000 U.S. doctors called for a ban on marketing energy drinks, such as those from Red Bull GmbH and Monster Beverage Corp. , to youths.

Pictured in session scoring the final episode of "Mad Men" is composer David Carbonara and musicians in the renowned Studio A at Ocean Way.

U.S. retail sales of video games, hardware and accessories declined 25 percent in May as demand for aging game consoles continued to fade and fewer new games launched compared with last year, according to market researcher NPD Group.

GPS has certainly taken the pressure off drivers from having to ask for directions when they don't know where they're going, but a new survey reveals the technology is often inaccurate.

Google is testing a US$1,500 version of Glass, a stamp-sized electronic screen mounted on a pair of eyeglass frames, and both Apple and Samsung Electronics are said to be working on other forms of wearable technology.

Media forecasting agency ZenithOptimedia cut its world advertising spend forecast for 2013 for the second time on Tuesday, blaming recession in the euro zone and heightened security concerns in South Korea .

TeleTech Holdings, Inc. a leading global provider of technology-enabled customer experience solutions, announced today that it has hired Margaret McLean to the position of Senior Vice President and General Counsel.

There's room for improvement in the second-half outlook for the TV business. But as the economy gains steam, ad revenue could accelerate.

Public cloud computing is often discussed in simplistic terms when it comes to a crucial interest group: developers.

The annual Cannes Lion festival to honor creativity in advertising, which begins today, is 60 years old this year.

LOVING, ukulele-playing Bryce Coombe, 33, has been appointed head honcho at Clemenger BBDO, the youngest chief at one of Adelaide's oldest advertising agencies.

Chernin Group, WPP Digital and Comcast Ventures chip in to rumoured $30m round for the MCN with 2.5bn monthly views YouTube-focused online video firm Fullscreen has raised a Series A funding round led by former News Corporation president Peter Chernin's investment group.

"Anything over $100 million means the franchise is back," says Jeff Bock, vice president and chief analyst of Exhibitor Relations.

These include both national and international top addresses such as Aegis Media, Initiative, MediaCom, pilot Group, Universal McCann, VivaKi and Wunderman, who were also present there last year.

My coworker and friend Melissa Miller informed me last week that she would soon be making her first trek to Gotham .

If you have been thinking about implementing Mobile Marketing into your brand 's Marketing Campaigns, or already have, check this out: Mobile Advertising technology leader, Mocean Mobile has released Mocean for Advertisers.

Art collector Charles Saatchi was snapped grabbing the Nigella Lawson by the throat four times during a blazing public row.