Advertising News

It's not easy to empower and trust employees to actively participate in your organization's social media strategy, says Josh Bernoff, but it's absolutely necessary.

WASHINGTON, Feb. 9, 2012 /PRNewswire via COMTEX/ -- Internet Broadcasting and Exact Drive announced today an agreement to provide political and issue advocacy campaign advertisers with digital advertising offerings that will combine professional creative development and advanced voter targeting.

But the research and advisory company issued guidance that fell short of analyst expectations and its stock ended the day down 7 percent.

U.S. retail sales of video game hardware, software and accessories fell 34 percent in January from a year earlier to $751 million due to the lack of new game titles Market researcher NPD Group says the dearth of new games likely resulted in fewer people going to stores and buying other recent releases on impulse.

U.S. retail sales of video game hardware, software and accessories fell 34 percent in January from a year earlier to $751 million due to the lack of new game titles, according to market researcher NPD Group.

Steve Sherwood is a rising star in the San Francisco music scene. This talented DJ spends his days as a technical director for an advertising agency At night, he takes that talent for bringing creative ideas to life in the ad world and applies it behind the decks.

Advertising agency Publicis said carmakers and banks were trimming marketing budgets and other clients delaying spending decisions, undermining the boost the sector expected from politics and sports this year.

Google and other Internet search engine virtually never fail to deliver relevant results nearly instantly.

Starcom MediaVest Group has been awarded the A 4m media planning and buying business for Tata Global Beverages brand Tetley tea in a final shoot out between the Publicis-owned agency, MediaCom and Manning Gottlieb OMD.

New Chief Executive Scott Thompson's plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots and get more of its revenue from fees and commissions, according to people familiar with the matter.

Some of today's most advanced online marketing strategies are being applied in the video game industry.

The online ticketing website was started 12 years ago as a partnership between Hollywood Media Corp.

President Obama's re-election campaign ran more than 5,000 TV ads in six days last month, its first major advertising blitz of the 2012 cycle, according to a new report by the Wesleyan Media Project.

When a company files to go public it has to lay out in black and white the biggest risks that face the firm.

Investors should keep a watchful eye on advertising trends as well as subscriber growth for News Corp's cable networks, which we estimate contribute almost 40% of the company's value.

The MountainWest Capital Network will honor Josh James as its 2012 Entrepreneur of the Year at a luncheon and awards ceremony later this month.

Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.

The chairman of Yahoo's board, Roy Bostock, will not return to the board in the next round of elections along with three other board members for the Sunnyvale Internet company, Yahoo announced Tuesday.

The head of a Little Rock-based technology and marketing services company says officials want to hire between 300 and 400 people as the company expands into digital media.

There's a new way Orlando companies are trying to get people's attention, and it was seen during Sunday's Super Bowl.