Advertising news continually updated from thousands of sources around the net.
2 hrs ago | Adweek
Mondelez and creative shop Droga5 are launching a Twitter campaign tomorrow for belVita breakfast biscuits called "Morning Win Swag Shop." The goal is to gain a foothold in the quick-breakfast market - a space dominated by snack and cereal bars that are made by Kellogg's and Quaker Oats.
6 hrs ago | WSJ Media and Advertising
"The Imitation Game" won the People's Choice Award at the Toronto International Film Festival Sunday, capping the 10-day festival that included premieres and gala screenings of films such as " The Theory of Everything ," "Wild," and " Foxcatcher ." The Weinstein Co.'
10 hrs ago | Silicon Alley Insider
A FEW MONTHS ago Progressive, an insurance company, ran a video ad on Facebook featuring a grown man who acts like a baby and is carried around in a sling. The ad urged youngsters to "act your age" by renouncing their parents' car insurance and buying their own.
14 hrs ago | WSJ Media and Advertising
The two sides in Scotland's referendum on independence appealed for support Sunday as polls showed the outcome of a ballot on whether to sever Scotland's 300-year-old union with the rest of the U.K. remains too close to call as campaigning enters its final days.
Actor Ben McKenzie is having an eventful birthday weekend. While on set filming his upcoming Fox Series Gotham , a Batman prequel, yesterday, he rammed his head into concrete pillars.
Premiere Global Services CEO Boland T. Jones unloaded 22,597 shares of Premiere Global Services stock in a transaction that occurred on Thursday, September 11th. The shares were sold at an average price of $13.12, for a total value of $296,472.64.
Believe it or not, Millionaire Matchmaker Patti Stanger is trying something daring: she wants Bethenny Frankel and her ex hubby Jason Hoppy to find love on her show! "Patti is a big fan of Bethenny's and even though Bethenny currently has a boyfriend, Patti thinks she could tremendously benefit from coming on the show. Patti would find the most eligible bachelors, and carefully screen each one.
In the greater Montreal area, South Shore NDP MPs, including the party's heritage critic Pierre Nantel, will go door-to-door to encourage Canadians to sign a petition . The NDP condemns $130 million of cuts imposed on the public broadcaster by the Conservative government.
The photo above accompanies an article currently posted on CNN Money titled: "Why Atlanta is ripe for innovation." Before you check that out, take a closer look at the photo because it features several key people involved in advocating for the future of Atlanta's creative economy.
In Jack White 's new video for "Would You Fight for My Love?" , the dapper-looking rocker hits the bar, where he contemplates the woman of his dreams over some nice looking whiskey. The tone is blue, as he sings about his frustrations on feeling like a ghost, pondering why he can't be loved back.
A coalition of New York elected officials, housing advocates and community activists is preparing a public campaign that will be critical of Airbnb, aiming to counter the home-sharing company's media efforts in the city. The group represents the first major organized effort to publicly challenge Airbnb's campaign to change laws that the company says are misapplied and may be hurting its ability to grow in New York.
MiCasa, the premiere English-language entertainment network catering to Latino viewers, selected Vidillion as its advertising and content distribution partner. The Texas-based broadcasting network selected Vidillion as a partner in distributing and monetizing its programs on Internet-connected televisions and devices.
As a reminder of the transnational nature of online data collection-and the ever-expanding web of regulatory bodies stepping in to monitor how information is collected and used-Brazilian regulators announced that they had issued the nation's first penalty under the country's new Internet law, the Marco Civil da Internet. Brazil's consumer protection agency, the Justice Ministry's Department of Consumer Defense and Protection , sued the telecommunications company Oi for a variety of violations relating to Oi's partnership with a U.K.-based online advertising company, Phorm.
EBay is set to launch an advertising network for its mobile app in this year's final quarter, opening up a new avenue for marketers to reach the app's roughly 4.6 million daily visitors. "For the first time, we're giving you the opportunity to connect with eBay users throughout their entire shopping journey," eBay said on a new page on its website .
Reshma Saujani and a Girls Who Code participant visit AppNexus, an online advertising company based in New York City. In 2010 while campaigning unsuccessfully for a seat in Congress from New York State, Reshma Saujani visited a lot of schools.
Internet users nowadays read copious amounts of online and mobile content every day, every minute but surprisingly, advertisers are finding it harder than ever to reach and engage with them. As evidenced by inauspicious click-through rates , it is an unspoken truth that consumers have become comparatively numb to traditional online advertising and digital advertisers are now taking up the challenging quest of linking their ads to customer action.
Updated: Sun Sep 14, 2014 06:56 pm
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