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Advertising news continually updated from thousands of sources around the net.

1 hr ago | Food And Drink Europe

High-protein bread could bake up a storm: Euromonitor

High-protein bread will be a functional niche of the future if manufacturers can play up the satiety angle and get the taste right, says a health and wellness expert.

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Related Topix: Baked Goods, Life, Bread, Food, Euromonitor International

5 hrs ago | Fire Dog Lake

Interview: "Big Men" Director Rachel Boynton on Oil, Ghana and Capitalism

The subtitle of the newly released documentary film Big Men is "everyone wants to be big" and to say the film covers a "big" topic is to put it mildly.

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Related Topix: Blackstone Group, Startups, Warburg Pincus

9 hrs ago | WSJ Media and Advertising

'Mrs. Doubtfire' Sequel Said to Be in the Works

More than 20 years after the original Mrs. Doubtfire film premiered in 1993, Fox 2000 is preparing a sequel, according to The Hollywood Reporter .

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Related Topix: Comedy Movies, Mrs. Doubtfire, Drama Movies, Celebrities, Robin Williams, Short, Elf, Family, Sally Field, Pierce Brosnan

11 hrs ago | Brand Republic

Pitch update: eBay's media contest, DFS and 2 Sisters Food Group

With most of the bigger media pitches now wrapped up , you'd have thought that agencies would be taking a breather for Easter.

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Related Topix: WPP Group

15 hrs ago | JD Journal

Ad Agency Posts Fake Job Listing to Remind Everyone to put Things into Perspective

An advertising agency in Boston posted a fake job listing online and in the newspaper, requiring more than 135 hours per week, constant mobility, keen coordination and adept communication.

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17 hrs ago | West Australian

Google still top pick for Wall Street, despite mobile ad challenges

Google Inc's disappointing first-quarter results left Wall Street unfazed about the internet giant's ability to come to grips with a shift to the fast-growing mobile advertising market.

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Related Topix: Startups, Emerging Technology, Search Engines, AdMob, Mobile Marketing

19 hrs ago | UTV

333 new jobs for Derry

Convergys Corporation is to set up a customer service centre in the city with its client, the digital communications company EE.

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Related Topix: CVG, Computers

22 hrs ago | Al Bawaba

Mashreq Offers the UAE's first INSTANT 0% Easy Payment Plan Exclusively at Gitex Shopper 2014

Mashreq, UAE's leading financial institution, today announced its participation in Gitex Shopper 2014, the largest and most influential consumer IT and electronics sales extravaganza in the Middle East, to take place at the Dubai World Trade Centre from 23-26 April 2014.

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Related Topix: World News, United Arab Emirates, Public Relations, Hill and Knowlton

Wed Apr 16, 2014

Adweek

Data Is Transforming This Experiential Marketing Agency

Who Co-founders Brook Jay , CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it's the original real-time marketing discipline where brands get directly in front of consumers and acquire immediate feedback.

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Related Topix: Marketing, Airlines, United Airlines, Starcom MediaVest Group

Retail Merchandiser

Mobile Guerrilla Marketing - Why & How

April 16, 2014 - Ninety percent of American adults have a mobile phone, according to a January Pew Internet Project study.

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Related Topix: Marketing, Cell Phones, Cellphones, Electronics, Mobile Marketing, Bluetooth

WSJ Media and Advertising

Latest 'X-Men: Days of Future Past' Trailer Storms the Web

The third trailer for "X-Men: Days of Future Past" makes the latest installment in the blockbuster mutant saga look like it's going to be the biggest one yet.

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Related Topix: Thriller, X-Men, Action Movies, Science Fiction Movies, Celebrities, Hugh Jackman, Patrick Stewart, Ian McKellen

Business Journal

Good to the last drop? Wieden+Kennedy gives Maxwell House the Old Spice treatment

A new Maxwell House coffee commerical from the Wieden + Kennedy ad agency introduces viewers to a man exploring what good can be.

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Related Topix: Wieden Kennedy, Northfield, IL

Brand Republic

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom Media Group and Publicis Groupe to form a A 23 bilion "merger of equals" "impossible".

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Related Topix: Publicis Groupe SA, Omnicom Group, WPP Group, Marketing

Leigh Journal

a Pub in Lowton has reopened following a major refurbishment.

The Red Lion has benefitted from a joint investment of A 210,000 by licensee Michelle Peak and Punch Taverns, one of the UK's leading pub companies.

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Related Topix: Restaurant Management, Punch Taverns, Publicis Groupe SA

KESQ-TV Palm Desert

World's toughest job ad ends with smiles

The job ad listed the many unusual requirements for director of operations -- and still, a few dozen people answered it and set up video interviews: -- Able to manage 10 to 15 projects at one time.

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Tue Apr 15, 2014

WSJ Media and Advertising

'Agents of S.H.I.E.L.D.' Recap: Season 1, Episode 18, 'Providence'

MARSHALL: Greetings Mr Calia and welcome back! And greetings to you, the dedicated viewers who hung in through 2/3 of a season's worth of narrative water treading.

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WSJ Media and Advertising

Cuomo, de Blasio Release Personal Tax Returns

New York Gov. Andrew Cuomo received more than $188,000 in advance payment for writing a memoir set to be published this summer as he runs for re-election, according to 2013 tax returns released on Tuesday.

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Related Topix: US Politics, Hillary Clinton, US News, US Senate, Democrat, Andrew Cuomo, US Governors, Westchester County, NY

Adotas

Vertical Search Works Acquires addGloo

Vertical Search Works , the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform focused on integrating real-time semantic analysis with real-time bidding for online display advertising.

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Related Topix: Marketing

WSJ Media and Advertising

Tripoli Bookshop Rises From the Ashes of Arson

TRIPOLI, Lebanon-Three months ago, when masked men torched a priest's bookshop in Tripoli, charring thousands of works, the likely aim was to instill fear and ignite hatred in an impoverished city already contending with religious tension.

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Related Topix: Fire, Religion, Orthodox Church

ABC15.com

Will GM ignition switch recall affect sales?

As General Motors executives show off their newest cars and trucks in New York this week, analysts are watching for signs that consumers are shying away from the ones sitting on dealer lots.

Comment?

Related Topix: JD Power and Associates, Auto Dealers

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