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Advertising news continually updated from thousands of sources around the net.

2 hrs ago | Adweek

Will Social Media Swag Boost belVita Breakfast Biscuits?

Mondelez and creative shop Droga5 are launching a Twitter campaign tomorrow for belVita breakfast biscuits called "Morning Win Swag Shop." The goal is to gain a foothold in the quick-breakfast market - a space dominated by snack and cereal bars that are made by Kellogg's and Quaker Oats.


Related Topix: Forrester Research

6 hrs ago | WSJ Media and Advertising

'The Imitation Game' Wins TIFF People's Choice Award

"The Imitation Game" won the People's Choice Award at the Toronto International Film Festival Sunday, capping the 10-day festival that included premieres and gala screenings of films such as " The Theory of Everything ," "Wild," and " Foxcatcher ." The Weinstein Co.'


10 hrs ago | Silicon Alley Insider

Technology Is Radically Changing The Advertising Business - And The Consequences Are Profound

A FEW MONTHS ago Progressive, an insurance company, ran a video ad on Facebook featuring a grown man who acts like a baby and is carried around in a sling. The ad urged youngsters to "act your age" by renouncing their parents' car insurance and buying their own.


Related Topix: Startups, Facebook, Marketing, Emerging Technology, Search Engines, iPhone

14 hrs ago | WSJ Media and Advertising

Scotland Weighs 'Once in a Lifetime' Vote

The two sides in Scotland's referendum on independence appealed for support Sunday as polls showed the outcome of a ballot on whether to sever Scotland's 300-year-old union with the rest of the U.K. remains too close to call as campaigning enters its final days.


18 hrs ago | AME Info

Aspetar renews partnership with WCMC-Q

A leading multinational automotive organization is seeking to recruit an Aftersales Assistant Manager. The job holder will be responsible of managing the Aftersales - Parts Operations to meet the company's target.


Related Topix: Marketing

Sat Sep 13, 2014


Ben McKenzie Rams Head into Concrete While Filming 'Gotham'

Actor Ben McKenzie is having an eventful birthday weekend. While on set filming his upcoming Fox Series Gotham , a Batman prequel, yesterday, he rammed his head into concrete pillars.


Related Topix: Gotham

Insider Selling: Premiere Global Services CEO Sells 22,597 Shares of Stock

Premiere Global Services CEO Boland T. Jones unloaded 22,597 shares of Premiere Global Services stock in a transaction that occurred on Thursday, September 11th. The shares were sold at an average price of $13.12, for a total value of $296,472.64.


Related Topix: Premiere Global Services

Perez Hilton

a Millionaire Matchmaker Patti Stanger Wants Bethenny Frankel & Ex Jason Hoppy On Her Show

Believe it or not, Millionaire Matchmaker Patti Stanger is trying something daring: she wants Bethenny Frankel and her ex hubby Jason Hoppy to find love on her show! "Patti is a big fan of Bethenny's and even though Bethenny currently has a boyfriend, Patti thinks she could tremendously benefit from coming on the show. Patti would find the most eligible bachelors, and carefully screen each one.


Related Topix: Bethenny, Entertainment, Television, Patti Stanger, Frankel

The Montreal Gazette

NDP rallies to support CBC

In the greater Montreal area, South Shore NDP MPs, including the party's heritage critic Pierre Nantel, will go door-to-door to encourage Canadians to sign a petition . The NDP condemns $130 million of cuts imposed on the public broadcaster by the Conservative government.


Creative Loafing Atlanta

Atlanta's creative class pushing for civic innovation

The photo above accompanies an article currently posted on CNN Money titled: "Why Atlanta is ripe for innovation." Before you check that out, take a closer look at the photo because it features several key people involved in advocating for the future of Atlanta's creative economy.


Related Topix: Fulton County, GA, Atlanta, GA

WSJ Media and Advertising

Domestic Violence Incident Hurting NFL Brand

Consumer sentiment expressed online about the National Football League has plummeted as a result of the domestic violent incident surrounding former NFL running back Ray Rice, according to new data from Networked Insights, a social media analytics firm. The league has been widely criticized for its initial response to Mr. Rice's domestic-violence episode, which took place in February in an Atlantic City, N.J. casino elevator.


Related Topix: The National, Entertainment, Television, Networked Insights, Atlantic City, NJ, iPod touch App, iPad App, Twitter, iPhone and iPad App, iPhone App

Fri Sep 12, 2014

WSJ Media and Advertising

Jack White Gets Blue and Boozy in 'Would You Fight for My Love?'

In Jack White 's new video for "Would You Fight for My Love?" , the dapper-looking rocker hits the bar, where he contemplates the woman of his dreams over some nice looking whiskey. The tone is blue, as he sings about his frustrations on feeling like a ghost, pondering why he can't be loved back.


Related Topix: Jack White, Pop/Rock

Wall Street Journal

Airbnb Faces New Threat in New York From Housing Coalition

A coalition of New York elected officials, housing advocates and community activists is preparing a public campaign that will be critical of Airbnb, aiming to counter the home-sharing company's media efforts in the city. The group represents the first major organized effort to publicly challenge Airbnb's campaign to change laws that the company says are misapplied and may be hurting its ability to grow in New York.


Related Topix: US News, Jerrold Nadler, US House of Representatives, Democrat, US Politics, New York, North Yorkshire County, England, World News, East Riding of Yorkshire County, England, United Kingdom, New York Government, Marathon, Recreational Vehicle

MiCasa Cements Strategic Partnership with Vidillion's Advertising PaaS

MiCasa, the premiere English-language entertainment network catering to Latino viewers, selected Vidillion as its advertising and content distribution partner. The Texas-based broadcasting network selected Vidillion as a partner in distributing and monetizing its programs on Internet-connected televisions and devices.


Related Topix: TV, Electronics

JD Supra

Brazilian Regulators Slap $1.59 Million Fine on Telecom Giant Oi,...

As a reminder of the transnational nature of online data collection-and the ever-expanding web of regulatory bodies stepping in to monitor how information is collected and used-Brazilian regulators announced that they had issued the nation's first penalty under the country's new Internet law, the Marco Civil da Internet. Brazil's consumer protection agency, the Justice Ministry's Department of Consumer Defense and Protection , sued the telecommunications company Oi for a variety of violations relating to Oi's partnership with a U.K.-based online advertising company, Phorm.


Related Topix: The Regulators, Country, Social Software

WSJ Media and Advertising

EBay Prepping New Mobile Ad Network

EBay is set to launch an advertising network for its mobile app in this year's final quarter, opening up a new avenue for marketers to reach the app's roughly 4.6 million daily visitors. "For the first time, we're giving you the opportunity to connect with eBay users throughout their entire shopping journey," eBay said on a new page on its website .


WSJ Media and Advertising

'Legend of Korra' Resurrected for Online Series

The end of the third season was abruptly pulled from air this past July, forcing fans to finish watching online. The show's future was up in the air, but today the network confirmed that the fourth season will premiere on October 3 on, with new episodes following every Friday after.


Related Topix: Family, Kids, Spider-Man, Thriller, Action Movies, Science Fiction Movies, J.K. Simmons

Thu Sep 11, 2014

Christian Science Monitor

Reshma Saujani created Girls Who Code to help girls get computer savvy

Reshma Saujani and a Girls Who Code participant visit AppNexus, an online advertising company based in New York City. In 2010 while campaigning unsuccessfully for a seat in Congress from New York State, Reshma Saujani visited a lot of schools.


Related Topix: Computers, AppNexus, Science, Computer Science, World News


Internet users nowadays read copious amounts of online and mobile content every day, every minute but surprisingly, advertisers are finding it harder than ever to reach and engage with them. As evidenced by inauspicious click-through rates , it is an unspoken truth that consumers have become comparatively numb to traditional online advertising and digital advertisers are now taking up the challenging quest of linking their ads to customer action.


Related Topix: Native Advertising, Marketing, Science / Technology, Internet

The New Zealand Herald

Alliance Data to buy Conversant for $2.3 billion

Alliance Data is buying online advertising and e-commerce company Conversant for about $2.3 billion to boost its digital marketing business.


Related Topix: Financial Services, Alliance Data Systems, Computers


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