Advertising News

It looks like Google is about to start making some serious changes in YouTube features, in order to start making the immensely popular online video platform more revenue-inducing.

Comment?

The latest post of the Newspaper Tiger blog reads - Newspapers, Buddy up to Boost Bucks. And so they must, and so they have. If you're a community newspaper you may want to join this May 20th Suburban Newspapers of America call and learn about the various classified advertising collaborations available.

Comment?

While there is discrepancy among media sources, several are reporting that Microsoft has raised its initial $31/share bid for Yahoo, at least by a few dollars. Shareholders at Yahoo have long been saying they want $35 per share. Perhaps they're going to get it from Microsoft. We have Andy Beal's Marketing Pilgrim blog to thank for the details.

Comment?

AOL is wisely continuing its move into niche products and sites, luring more targeted audiences. Its latest acquisition is FleaFlicker, which expands AOL's move into the highly-sought-after world of sports.

Comment?

Mashable is one blog and e-newsletter you shouldn't be without!

This latest article about Jacked is part of its Startup Review (online startups, check it out!)

Jacked is a combo of Web, TV and sports.

For a sneak preview of the powerful new Jacked, go to http://sports.jacked.com/jacked/welcome.do

Comment?

But the annual event has been gaining visibility thanks to marketers seeking favor with increasingly green-conscious consumers through ad campaigns, press releases and websites that ballyhoo their eco-efforts. ...

Comment?

The success of a publication's advertisers depends on the volume and loyalty of its print readers and online traffic, which in turn depends on quality and timely content.

No one knows that better than the folks at Suburban Newspapers of America who are pleased to announce their new partnership with The Communications Institute (TCI).

The goal of this new partnership is to provide SNA members objective analysis on critical public issues from many of the nation’s leading research/academic institutions. This objective is accomplished through TCI's AnalysisOnline Web site.

Introduced in 2006, AnalysisOnline was created to provide primers, both text and video, on critical issues, with a primary focus on economics, science, and engineering. The special AO on the Headlines puts the top issues of the day in context with research data from top academic and government research sources. Since AO went “live” in August of 2006, it has caught the attention of search engines, and the site enjoys strong rankings under a variety of key words.

AnalysisOnline has been designed to provide users with quick access to information on critical issues through search mechanisms and clearly labeled sections on the home page. Currently, AO includes the following:

AO on the Headlines

Issue Sections

Issue Primers

AO Video

Coverage of Symposiums

Web resources

AO ongoing updates to content and glossaries of terms

AnalysisOnline draws upon experts from many of the nation's leading academic and research institutions providing SNA members' reporting staff quick access to background on critical issues in the news and a useful resource to newspaper management.

--------------------------------------------------------------------------------

Comment?

If you're an advertising, media or marketing professional or offer a vendor product to these professionals take a look at the AdGabber social network. The link above takes you to a forum discussion about advertising that has gotten a little heated. You may want to sign up and join the discussion.

AdGabber is a creation of Ad Rants, which describes itself thus:

"Adrants, published by Adrants Publishing LLC, provides marketing and advertising news with attitude in the form of a website and daily email newsletter. Written by current and former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and the examination of the industry's shift from old paradigms to new."

Comment?

If you're a suburban or community newspaper (Or any newspaper - major metros welcome), media industry vendor, advertising agency or media buyer who needs to know about or wants to talk about the online evolution of newspapers, you'll want to be in Las Vegas May 13. The line up for this conference includes:

A Borrell Associates seminar on Selling Online Using Market-specific Research.

E-commerce Revenue Solutions - Own Your Own Marketplace presented by Sara Wilhelm of Lawrence (KS) Journal-World and Ben Hall of Cape May County Herald, two newspaper executives who've built and now license dynamic online marketplace products;

Social Networking, How to Build it, Grow it and Bring in the Big Bucks, by Mary Lou Fulton, VP of Audience Development at the Bakersfield Californian (home of Bakotopia, Northwest Voice, and others)

NewspaperNext Update, WickedLocal.com , presented by Susan Karol, executive director of the SNA Foundation, and Anne Eisenmenger and Kirk Davis of Gatehouse Media New England.

Small Newspapers, Big Opportunity - Serving Readers and Advertisers Through Search Marketing, presented by media marketing consultant and former Knight Ridder executive Amy Rabinovitz, Jeff Rapson of Search Initiatives, and Eric Nelson of R&R Properties, the largest advertising agency in Nevada.

Second day breakout sessions hosted by SNA include presentations on...

Managing Citizen Commentary, by Andrew Langhoff, SR VP for Ottaway Newspapers; John Humenik, publisher of the Arizona Daily Star and Dale Peskin, co-founder of IFOCOS and producer of the International We Media Conference;

Five Things you Should do in 2008 to Immediately Improve Your Web site - prsented by Peter Zollman, founding principal of the AIM Group and Classified Intelligence, LLC;

Engaging and Growing Audience at the Local Level, presented by Susan Karol, Executive Director of the SNA Foundation.

This annual event is a "must-attend" for community newspapers and those who work with them.

Comment?

Now your "fashionable" Verizon phone isn't just about the color and the design of its outer shell. Conde Nast, the folks that bring you magazines such as Style and Concierge, are launching their Conde.net on your Verizon phone. You can also access Wired.com as well.

Comment?