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Advertising News

Advertising news continually updated from thousands of sources around the net.

26 min ago |

Sales results prove the (negative) value of Apple's in-house advertising

Now it's officially proven: Apple Computer's in-house advertising agency, which the company set up to compete with its real ad agency, has a fool for a client.


Related Topix: Apple, Startups

3 hrs ago | USA Today

Porsche, Jaguar, Audi top most appealing list

Porsche, Jaguar and Audi are the brands that seem to delight new buyers the most, says a new study released Wednesday by J.D. Power and Associates.


Related Topix: Porsche Boxster, Porsche, Convertible, JD Power and Associates, Autos

7 hrs ago | Business Journal

How much can Facebook encroach on Google's advertising juggernaut? Earnings preview

Facebook Inc. has been delivering strong results this year, and when it reports second-quarter earnings today investors will be looking at mobile advertising revenues and growth in international markets to assess how well the social network is competing for online marketing dollars with Google Inc. Last quarter, Facebook's ad revenue grew 82 ... (more)


Related Topix: Startups, Facebook, Social Software, Mobile Marketing, eMarketer

9 hrs ago | Business Journal

Catalina Marketing pumps up M&A deals in first half of 2014

Three deals with a combined value of nearly $6.5 billion made Florida the hot spot for merger and acquisition activity in the southeast United States in the first half of 2014.


Related Topix: Catalina Marketing, Florida

11 hrs ago |

Yahoo set to buy mobile analytics and advertising platform 'Flurry'

Yahoo announced on Monday that it is set to buy Flurry, a company that specializes in mobile analytics and advertising.


Related Topix: Startups, Yahoo!

Tue Jul 22, 2014

Digital Post Production

NPD: The Number of Connected TV Devices Will Be More than Double The...

By 2017 there will be 204 million connected TV devices linked to the Internet and able to deliver apps to viewers, more than double the projected number of U.S. Internet households.


Related Topix: NPD Group

The Motley Fool

2 Stocks That Have Survived the Demise of Traditional Media Advertising

Recent research by Kantar Media indicated that traditional media advertising is losing market share to new media advertising in the U.S. While media spending for Internet display advertising grew by a 7.2% CAGR from 2008 to 2013, advertising demand for traditional media channels has stagnated.


Related Topix: Central European Media Enterprises, Television, Media, TV Advertising, Lamar Advertising

WSJ Media and Advertising

See the Gala and Special Presentations for Toronto International Film Festival

Robert Downey Jr. as Hank Palmer and Robert Duvall as Joseph Palmer in 'The Judge,' which will premiere at TIFF.


Related Topix: Celebrities, Robert Downey Jr., Wild, Books, Up in the Air, Pitch Perfect, Movies, Entertainment

WSJ Media and Advertising

Gamers: Nvidia Is Courting You With Its First Tablet

The company, known to hardcore gamers because of its graphics processors and cards, added a surprise sideline last year with a gaming device called Shield that looks like a game controller with a five-inch display.


WSJ Media and Advertising

Celebrities Join Fight Over Cruise Ships in Venice

The stars have come out to defend Venice from the threat of hulking cruise ships that glide perilously close to the city's historic center, lending a celebrity twist to a long-running controversy.


Related Topix: Italy, World News, Fashion, Designers, Calvin Klein


UPDATE 3-Publicis warns annual growth target will be hard to meet

French advertising group Publicis has warned it would be "very difficult" to meet its sales growth target this year after a second-quarter slowdown, caused in part by the failure of its planned merger with Omnicom in May. Organic or self-generated sales growth fell to 0.5 percent from 3.3 percent in the first quarter, the company said on Tuesday, ... (more)


Related Topix: Publicis Groupe SA, Saatchi and Saatchi

Sys-Con Media

Monster Media and Clear Channel Airports Debut Interactive Charging...

Monster Media, an interactive technology pioneer and designer of award-winning digital out-of-home advertising solutions, has renewed its Interactive Digital Wall agreement and signed an additional contract with Clear Channel Airports , a brand division of Clear Channel Outdoor , to roll out a nationwide network of interactive charging stations ... (more)


Related Topix: Clear Channel Outdoor, Transportation, DallasFort Worth International Airport

WSJ Media and Advertising

'Fight Club' Sequel Coming to a Comic Store Near You

Speaking with USA Today , author Chuck Palahniuk has detailed the sequel to his breakout 1996 novel, which will be a 10-issue comic book series published by Dark Horse Comics in May 2015.


Related Topix: Comedy Movies, Thriller, Fight Club, Crime Movies, Drama Movies, Action Movies, Dark Horse Comics, Publishing, Media

Omnicom 2Q profit climbs 13 percent

Omnicom Group Inc. on Tuesday reported net income that climbed by 13 percent in its second quarter, and topped analysts' expectations.


Related Topix: Omnicom Group, DDB Worldwide Communications Group


Marketron Provides New Location-Based Advertising Solution

The Marketron solution aggregates impressions from its mobile platform to target consumers based on their location.


Related Topix: Marketing, Mobile Marketing

Wall Street Journal

Publicis May Miss Sales-Growth Target

Publicis Groupe SA may not be able to achieve its full-year sales-growth target, Chief Executive Maurice LA©vy said, highlighting the challenges the French advertising giant faces as it emerges from the collapse of its proposed merger with U.S. rival Omnicom Group Inc. Publicis on Tuesday posted a decline in profit and lower sales growth than ... (more)


Related Topix: Publicis Groupe SA, Maurice, LA

Mon Jul 21, 2014


How to get past personas and into consumers' interests

Amit Avner, Taykey Co-Founder and CEO: Much of online advertising today is still based on archaic media buying practices - advertisers plan a message that they want to disseminate, and buy relevant media space months ahead of the campaign based on the personas they'd like to reach.


WSJ Media and Advertising

'Masters of Sex' TV Recap: Season 2, Episode 2, 'Kyrie Eleison'

This episode enforces that despite his NUMEROUS character flaws, Bill Masters's work is groundbreaking and important-"Kryie Eleison" tells the story of Rose to make this point.


Related Topix: Human Sexuality, Breaking Bad, Entertainment, Television

Business Journal

Chart of the Day: Think your CEO is relying on cold logic? Nope

Business decisions may not be as analytical as many people expect. A recent survey done by Fortune Knowledge Group in collaboration with advertising agency Gyro polled senior-level executives on how much emotion affects the big decisions they make for their companies each day.


Agency Spy

Time Becomes the Latest to Move into Native Advertising with New 8-Person Team

Native advertising is a new toy/necessary tool print publications are using to supplement their revenue due, in large part, to the popularity of the Internet thing you're using right now.



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