Friday May 4 | USA Today
Scion keeping mix of models to lure Gen Y
If you think Scion is going to ditch its yin-yang formula of mixing up sometimes odd, quirky cars with daring, sporty models, think again, the brand's chief says.
Report: Toyota to dump Scion's wacky models
Toyota's noble experiment, Scion, a division just for youthful first-time car buyers that would get them into the Toyota fold early and keep them with quirky designs, is looking like a bust.
Scion raises iQ with the PlayStation Vita
Scion's new iQ model bolsters its claim on the youth market with its tiny size, cartoonish looks, and low price.
Toyota to kill iconic Scion xB box car, also homely xD
Toyota plans to discontinue its iconic Scion xB box car -- and also its ill-remembered and less funky than homely sibling, the xD -- according to Ward's Auto.
2013 Scion FR-S To Hit 20,000 Sales A Year, Reach Older Buyers?
Scion recently cut the xB and xD compacts, leading to a more performance-biased, youth-oriented lineup than ever before.
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