Scion News

“Our user-engagement numbers are off the charts in terms of how many hours they spend with our brand”

I attended an interesting panel today on corporations getting their feet wet in Second Life, the online virtual world operated by San Francisco's Linden Lab. via Sal Pizarro - Mercury News Arts & Ent...

“With all due respect to Toyota, Scion, and Scion's very savvy San Francisco-based ad agency, Attik, I just don't get it.”

A week spent behind the oddly undersized wheel of a 2008 Scion xB has left me feeling old and confused. via Wired News

How exactly do you remodel a brand icon? Well, if you're Scion, you go big. Scion's hip little van has grown significantly in just about every direction for 2008. via Popular Mechanics

“His experience spans all major operational areas and he has an outstanding sense of what our customers, dealers and associates expect from Toyota.”

Toyota announced today the appointments of two executives to top leadership positions within its North American operations, effective immediately. via The Auto Channel

Scion has partnered with Daptone Records to launch Scion CD Sampler Vol. 19 - Daptone Records Remixed , a double CD-set compilation including nine exclusive remixes of various artists, along with the nine ... via Business Wire

Click the image above to view a couple of Scion's SEMA entries. "These are our people!" has always been Scion's mantra at SEMA. via Autoblog

“We're thrilled to partner with Scion to help bring the car-customizing movement to the next generation”

Scion today announced its partnership with RIDEMAKERZ , an innovative new toy car customization retailer inspired by Build-A-Bear Workshop . via Automotive

“It is always looking for something more.”

October 31, 2007 By Steve Miller TORRANCE, CA -- Attention aspiring Roger Deans and Frank Frazettas; Scion is sponsoring a contest in which the winner will have their artwork grace the sleeve of a limited ... via Technology Marketing

“We are very excited to be part of Scion Optomize and confident that by adding our products and the NOKIA brand to Optomize, Nokia can further expand the level of personalization offered through the program”

Nokia announced today at the 2007 Specialty Equipment Market Association Show its new business relationship with Scion within the scope of Scion Optomize. via Unstrung

“We remain focused on providing American consumers with innovative, quality products for the next fifty years and beyond.”

October 31, 2007: Fifty years ago today, when tailfins defined the cutting edge of automotive styling and a handful of import auto companies struggled to sell 83,000 units, Toyota Motor Sales , U.S.A., Inc. via The Auto Channel

Sometimes it's not easy being the conservative one. From day one, the Scion xA lived life in the shadow of its boxy sibling the xB. via NH Broadcaster

The 2007 Tokyo auto show -- formally called the 40th Tokyo Motor Show 2007 -- just got under way about an hour and half ago at the Makuhari Messe and here are a few quick snaps I grabbed on my way from the ... via Motor Trend

Although its sales had been climbing steadily for years, the average age of its customers was also climbing. via Autoblog

By Thomas Bey Automotive Correspondent - Every other Friday City cars for 2008 Just as it takes a certain type of man to cut it in the city, it also takes a certain type of car. via AskMen

Toyota's customizable auto line Scion is continuing to expand its online music presence, recently introducing a new lineup to Scion Radio 17 on it's Internet broadcasting venture Scion Broadband. via CMJ

It's been a rough week for Toyota. First, the company gets slapped by Consumer Reports, which said that Toyota's quality slipped so much that it will no longer recommend every car just because it has a loopy ... via BusinessWeek

Results from Consumer Reports' annual Car Reliability Survey show Toyota fell two notches from the top and consequently will no longer receive automatic recommendations for its new and redesigned autos from the ... via Seeking Alpha

The worst thing you can do to a car is leave it stock. When Scion burst on to the scene back in 2003 Toyota provided the world with a truly unique concept. via AutoSpies.com

HESPERIA - The owner and operator of Valley-Hi Toyota in Victorville will move its Toyota and Scion dealership to Hesperia, under a disposition and development agreement with the city that it will sign next ... via Victorville Daily Press

“The recent moves would appear to suggest that the industry holds our executives in high regard”

Ford Motor named a veteran executive from Toyota today to become its new marketing chief. via New York Times